All prices in USD
$65,000
  • Avg. revenue /month
    $15,232
  • Avg. sessions /month2,621
  • Avg. profit /month
    $8,000
  • Inventory value
    $35,000

Business Story

Why this business was started

This store was an off-shoot of one of our other stores. We wanted to focus specifically on the product sets in this store and not confuse messaging without other store (eco-friendly products store).

The reason of selling this business

We have several stores and have decided to focus on another one of our product lines, which warrants additional advertising capital.

What's involved in running this business

We maintain an off-shore resource to manage the site, email campaigns, feed management, advertising, customer references and order processing with our supplies at a cost of about $1000 per month. Beyond this, social updates, weekly ad analytics tuning and market analysis of competing and potential new supplier partners.

This business was founded: about 2 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $15,232
    Verified
  • Avg. sessions /month2,621Verified
  • Avg. profit /month
    $8,000
  • Inventory value
    $35,000
  • Profit Margin26%
  • Avg. sales /month38
Other details about profit: We have negotiated most favorable terms with our primary suppliers, and are shifting from air delivery to sea saving 65% on shipping fees (our single highest cost beyond COG). We have dramatically reduced out add spend from $5,000k to $1,500. Revenues are closely related to add spend. In a typical month we'd spend $5k for ads, $1,300 software, documentation, support and staffing.. With this investment we'd generate approximately $62k in revenue. Cost of goods includes shipping would be about $39,000 so gross profits would average $23,000 with 90% of revenues coming from air purifier sales.
Total revenue
  • $380,791
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 65,534Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $1,000
      /month
    • Domain
      $360
      /year
    • Pagefly, Klaviyo
      $60
      /month
    • Google
      $1,500
      /month
    • Video Platform - Ripl
      $19
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Images, content downloads, video assets, blog content, etc to be transferred.

    • Personal support after sale

      30 days of support by owner and customer success manager. Will also provide 4 to 5 hours of training on product, ad strategy, created industry content. All air purifiers come with a one year warranty to repair or replace the units. We will support all orders processed prior to the sale of the company for the duration of their warranty period. All other products come with a 30 day warranty, we will replace or repair these units for a period of 60 days after the sale of the business.

    • Domain

    • Product photos

      Will be transferred and delivered in a CSV file.

    • Social media

      Total followers200subscribers

    • Suppliers

      We are the US exclusive provider for one of the (Kinyo) air purifier product lines and have a great relationship with our supplier. We are confident they'll extend the same to the potential buyer.

    • Mailing List

      1,300subscribers

    Seller‘s Advice

    How to grow this business

    Would continue to build out high cost - high value product sales, and look to migrate to multiple branded OEM products. Expand presence in Amazon and increase brand development.

    Skills to have

    Many of our largest sales, schools and universities, cities and districts and large professional organizations benefit from direct conversations with an individual that's fluent in our products and the appropriate sizing for their needs. We have written or rewritten most of our content and owners manuals on high value products. It beneficial for a buyer/operator to learn about the product to aid in sales.

    Share

    KR
    Kelvin R.Current store owner
    Experienced retail consultant that has create multiple online stores and worked with multiple large brick and mortar and online retailers.

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