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$30,000 USD

Consistent $6000/month Profit, Baby and Kids Apparel Dropshipping Store

kidnappy.com

Appears in Fashion and apparel , Oberlo stores for sale, Trending stores, Established businesses, Dropshipping, Lifestyle, Home Business for sale, Large Business, Business and Franchises under $50,000, Print on demand, Printful stores for sale

General description

Consistent $6000/month Profit Baby and Kids Apparel Dropshipping Store

Back in 2017, when people went crazy for fidget spinners, I stumbled upon the concept of dropshipping and started my very first dropshipping store selling fidget spinners in the US and made around $10000 in profit (not revenue). I had learned a lot from the experience and the main learning has been "YOU WILL NOT BE SUCCESSFUL IN THE LONG TERM BY JUST SELLING TRENDING ITEMS". Eventually I closed down the store. I didn't want to sell it because I knew the future owner will not make any profit out of the store. That's when I started to brainstorm niche markets that have demand all round the year and that which keeps my store busy always.

I had the below criteria when I started this store.

  • The products shouldn't be seasonal
  • The products shouldn't be just a trend
  • The products should always have demand
  • The niche shouldn't be too broad or too narrow
  • Cost of most products should fall under $10
  • I should be able to find very good sellers in AliExpress
  • The products should have <20 days shipping time (e-packet shipping)

And I decided to sell "baby apparels and accessories". Sounds too simple. Right? But the store was an immense success as you can see from the Shopify revenue data below. Trends for "baby clothes" is on the rise (see attached screenshot). This is the right time to own this store and take this store to the next level.

Most of the sales are from Google AdWords shopping campaigns (willing to provide AdWords account too) and from Google organic traffic. All on page SEO has been done right and hence there is a huge potential when the store ages a bit more and more organic traffic starts flowing in. The brand has grown immensely and there are good number of searches for "brand_name baby clothes"

I have given a lot of stats about this website below, under "Why should someone buy this store?" Read them and if you need proof for any of the stats or financials, please contact me. Profit and loss statement can also be provided for interested buyers.

Financials and traffic

Shopify has valued the store at $39,080 USD (see attached screenshot). Please note that this doesn't take into account revenues of July ($13,898) and August 2018.

Average profit/month

$4,000 USD

Average overall profit margin

50%

Average number of sales/month

500

Average Monthly revenue

$4,685.79 USD

Average Monthly traffic

7,647 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

The store runs on Shopify plan ($79) and very few essential apps are added. Only Google Ads are running at the moment. Hence the expense of running this store is quite low.

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$100.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1,500.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

kidnappystore

Instagram

kidnappystore

Pinterest

kidnappystore

Mailing list

4,000 subscribers

Social media followers

1,000 people

Q & A

Why should someone buy this store?

  • Made more than $56000 in revenue in the last 5 months
  • Profit margin is 50%, therefore the total profit is $28000
  • Ever trending niche. This niche will never die. (view attached screenshot)
  • Very low operating time. You can run this store with just 1 hour of work per day.
  • There's a total of 1738 products added. Adding new products from AliExpress is very easy and guidance can be provided for the same.
  • Most products are from 3 top sellers who dispatches orders very quickly and understand and write English fairly well.
  • All products have e-packet shipping and hence shipping time is quite low. There isn't much complaints from customers as shipping timeframe has been clearly mentioned in the product pages as well in shipping policy.
  • Very low return and refund rates (less than 2%)
  • Great reviews in trustpilot
  • Abandoned cart recovery rate of more than 13% (Average is 7%)
  • Runs on premium theme Ella.
  • Top 2% of all shopify stores launched on the same week.
  • Social media properties Facebook, Instagram and Pinterest are active with real followers. (Mostly moms of kids, our primary target audience)
  • Total email subscribers are 4000. Email list growth is around 20 per day excluding customers. Emails haven't been leveraged to the full potential yet. This is a main area of improvement for the future owner.
  • Facebook pixel has been implemented right from the start of the website and it has a wealth of information now, which can be used for further advertising.
  • Personal after sale support for 3 who months in Skype and Email. Any queries will be answered within 16 hours.
  • Top spend by a single customer is $245, with 4 more customers crossing the $200 mark and many have spent more than $100.
  • Average order value is $26.43 (see attached proof)
  • Top order value - $217
  • Repeat customer rate is 4%. Can definitely be improved by effective email marketing and remarketing.
  • All orders are from the United States
  • Shopify loan offer of $7000 available if you enable Shopify payments

How can the future owner improve the business?

With only limited time, I could concentrate only on 1 product category. Products from several other categories are also added. Future owner can promote each of them effectively.

There's a total of 4000 email subscribers which include past customers as well as prospects. Around 20 people subscribe everyday to the list. Hence this list can be effectively used to bring in a lot of sales.

Facebook advertising hasn't been done extensively. Only remarketing has been done. With the wealth of information that the Facebook pixel already has, it's the right time to start advertising in Facebook.

Be aggressive! I couldn't. I'm running a digital marketing agency and have a consulting business too. Running these consumes most of my time and I couldn't spend much of time and effort on testing and scaling Facebook and other platforms.

What work have you put into the store?

I have started this store from scratch. I have done the below so that the store runs successfully.

  • Premium theme GECKO
  • Impressive logo and social media images
  • Theme customization
  • Installed the best apps after a lot of trial and error
  • Highly successful and profitable Google AdWords shopping campaigns
  • Facebook pixel with wealth of info
  • 4000 email subscribers waiting to hear from the store.

How many hours does it take to run this business per week?

7 hours

$30,000 USD

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