All prices in USD
  • Avg. revenue /month
    $8,936
  • Avg. sessions /month4,075
  • Avg. profit /month
    $3,711
  • Inventory value
    $28,096

Business Story

Why this business was started

Having previously run a large international shaving website, selling dozens of the world's leading brands - we wanted to create our own brand of products that combined style with premium quality.

The men's beauty and grooming market is on the rise globally. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars. A large percentage of the market is dominated by the big multinationals however challenger shaving brands like Dollar Shave Club have entered and then sold for over $1bn. Barbarossa Brothers specialise in single blade razors and grooming products.

The benefits of our products:

1) They provide a superior shave with less irritation 2) The blades are inexpensive 3) They are environmentally friendly 4) Unique style and branding

When we looked at the market, we felt that a lot of the brands were quite old fashioned and traditional in their approach, appealing to an older audience. We spotted a gap in the market to create a brand that specialised in quality, traditional shaving products but branded towards a young to middle aged audience appealing to beginners, shaving enthusiasts and barbers.

The reason of selling this business

Our primary business is a digital marketing agency which is the main revenue driver and focus. After working 40-50 hour weeks at the agency, it's becoming difficult to find the time to run the business whilst dedicating enough time to my wife and our two children which are both under 3 years.

We'd like the business to go to someone who has the skills and experience to take it to the next level and also happy to explore a partnership if a certain amount of time & responsibility was taken away.

What's involved in running this business

Currently it involves:

Ordering stock, liaising with our fulfilment warehouse (based in the UK), customer service (1-2 enquiries a day), updating the website and running the acquisition channels – PPC & Amazon. Social media management; Facebook, Instagram.

This business was founded: about 3 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $8,936
    Verified
  • Avg. sessions /month4,075Verified
  • Avg. profit /month
    $3,711
  • Inventory value
    $28,096
  • Profit Margin25%
  • Avg. sales /month518
Other details about profit: Total revenue from the site from Jan 2018- March 2020 = Revenue $356k || FY April 2018-2019 = Revenue $100,614 // Cost of Sales $17,300 // Other Expenses $45,150 // Net Income $38,159 || FY April 2019 - 14 March 2020 = Revenue $255,814 // Cost of Sales $77,914 // Other Expenses $126,987 // Net Income $50,913
Total revenue
  • $321,679
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 146,724Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $184
      /month
    • Domain
      $15
      /year
    • Paid apps
      $113
      /month
    • Google
      $2,500
      /month
    • Amazon Advertising
      $3,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logos Creative - We have a wealth of assets including hundreds of exclusively commissioned product and lifestyle photos Promotional video Brand and tone of voice guidelines Amazon Enhanced Brand Pages Everything can be supplied via Dropbox or Wetransfer
    • Personal support after sale

      I'm happy to provide 2 months of adhoc support (around 2 hours a week) to pass over communication with suppliers, warehouse and customers plus provide any help or advice. If you'd like more time beyond this or following the transition then an hourly rate can be agreed.
    • Domain

    • Product photos

      We own all of our product shots for the website and social media, these can be supplied via Dropbox or Wetransfer
    • Social media

      Total followers15,959subscribers
    • Suppliers

      We work with 3 primary suppliers and all of their details will be provided and introductions made. These strong relationships will continue without any issues.
    • Mailing List

      530subscribers

    Seller‘s Advice

    How to grow this business

    I believe the key opportunities are as follows:

    Consolidate the business into a larger business where you already have marketing and fulfilment overheads covered, this will help reduce costs considerably.

    Reduce fulfilment costs, last year we ran quite high on costs as we sent everything via a tracked, next day service. In the last couple of months we've more than halved the fulfilment costs which will make a big difference to the profit over the next year.

    Increasing the amount of suppliers and retail customers. We work with around 10 suppliers across the UK, US, Hong Kong, Sweden, Taiwan, Oman and Australia. With only 1 or 2 suppliers in each region and many countries untapped - this is clearly a big growth area.

    Increasing direct sales across international markets, especially the US. We’ve recently launched Amazon FBA in the US and this has showed some positive early signs with roughly about 4x the traffic than the UK. There’s also the opportunity to launch international versions of the .com website to service multiple markets.

    Social media represents a big opportunity to drive awareness, consideration and conversion through platforms like Facebook and Instagram.

    Skills to have

    An awareness of ecommerce, digital marketing, logistics and product sourcing would be ideal.

    Share

    WA
    Will A.Current store owner
    I have around 10 years in the digital and ecommerce space. I currently work at a digital marketing agency with a team of 50 performance marketers, we help some of the world’s biggest brands drive growth online. I’ve always had a passion for ecommerce and this is my second online business focusing on one of the fastest growing markets – men’s grooming.

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