All prices in USD

Private listing #334522

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  • Avg. revenue /month
  • Avg. sessions /month7,522
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The included Shopify store and Amazon Seller Central account features 50 total SKUs related to men's grooming products, 12 of which are currently listed on Amazon. The trademarked products have strong user reviews and have been featured in mainstream publications such as The Independent and GQ. Minimal effort is required from the Seller to maintain the business.

The business generates revenue through Shopify (95%) and Amazon FBA (5%). The top three traffic channels are paid search (72.26%), direct (8.47%), and organic (8.1%). The top three countries generating traffic are the UK (90.11%), the US (3.98%), and AU (<1%).

There are currently five different suppliers located in Pakistan, China, Europe and the UK. The Seller uses a 3PL with a warehouse based in the UK. The 3PL stores inventory and fulfills Shopify orders.

The Seller spends about 14 hours per week monitoring and ordering inventory, communicating with the 3PL, updating the website, running acquisition channels, managing social media accounts, and responding to customers. There is also a VA who spends about 10 hours per month helping with customer service.

Also included is an Instagram account with 17k+ followers and bespoke, professionally shot content. There is also an email list with 4,100+ subscribers. There are automated welcome and post-sale flows in place. The Seller states that increasing paid social ads, increasing sales on wholesale platforms, offering a subscription service, and focusing on international market expansion could all provide pathways for growth for a Buyer.

The reason of selling this business

The seller is looking to raise funding for a new investment opportunity not related to ecommerce.

What's involved in running this business

The primary tasks running the business include: 1) Customer service, approximately 30mins a day. 2) Ordering stock - 1 primary order a month. 3) Communicating with the 3PL warehouse to ensure any order issues are followed up with. 4) Updating the website and running the acquisition channels. Social media management; Facebook, Instagram.

This business was founded: over 5 years ago
Time to run this business: approximately 14 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month7,522Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin23%
  • Avg. sales /month378
Other details about profit: The profit is based on revenue less all costs aside from accountancy & salary costs. A full profit and loss can be provided to demonstrate the numbers outlined in this listing. These numbers have been compiled and verified by a third party.
Total revenue
  • $939,270
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 488,964Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Paid apps
    • Google

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logos Creative - hundreds of exclusively commissioned product and lifestyle photos Promotional video Brand and tone of voice guidelines Amazon Enhanced Brand Pages Everything can be supplied via Dropbox or Wetransfer
    • Personal support after sale

      The seller is happy to provide 2 months of adhoc support (around 2 hours a month) to pass over communication with suppliers, warehouse and customers plus provide any help or advice. If the buyer would like more time beyond this or following the transition then a consultancy rate can be agreed.
    • Domain

    • Product photos

      Original product shots for the website and social media, can be supplied via Dropbox or Wetransfer
    • Social media

    • Suppliers

      The supper works with 3 primary suppliers and all of their details will be provided and introductions made.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Expanding to international marketplaces Increasing presence on wholesale platforms Increasing product range and focus on marketplaces like Amazon / Ebay Focusing on social media paid ads Adding a subscription service

    Skills to have

    An awareness of ecommerce, digital marketing, logistics and product sourcing would be ideal. A passion for men's beauty & grooming would be a bonus.



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