- Avg. revenue /month$14,450
- Avg. sessions /month7,522
- Avg. profit /month$6,204
- Inventory value$24,092
Why this business was started
This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The included Shopify store and Amazon Seller Central account features 50 total SKUs related to men's grooming products, 12 of which are currently listed on Amazon. The trademarked products have strong user reviews and have been featured in mainstream publications such as The Independent and GQ. Minimal effort is required from the Seller to maintain the business.
The business generates revenue through Shopify (95%) and Amazon FBA (5%). The top three traffic channels are paid search (72.26%), direct (8.47%), and organic (8.1%). The top three countries generating traffic are the UK (90.11%), the US (3.98%), and AU (<1%).
There are currently five different suppliers located in Pakistan, China, Europe and the UK. The Seller uses a 3PL with a warehouse based in the UK. The 3PL stores inventory and fulfills Shopify orders.
The Seller spends about 14 hours per week monitoring and ordering inventory, communicating with the 3PL, updating the website, running acquisition channels, managing social media accounts, and responding to customers. There is also a VA who spends about 10 hours per month helping with customer service.
Also included is an Instagram account with 17k+ followers and bespoke, professionally shot content. There is also an email list with 4,100+ subscribers. There are automated welcome and post-sale flows in place. The Seller states that increasing paid social ads, increasing sales on wholesale platforms, offering a subscription service, and focusing on international market expansion could all provide pathways for growth for a Buyer.
The reason of selling this business
The seller is looking to raise funding for a new investment opportunity not related to ecommerce.
What's involved in running this business
The primary tasks running the business include: 1) Customer service, approximately 30mins a day. 2) Ordering stock - 1 primary order a month. 3) Communicating with the 3PL warehouse to ensure any order issues are followed up with. 4) Updating the website and running the acquisition channels. Social media management; Facebook, Instagram.
Traffic and Performance
- Avg. revenue /month$14,450Verified
- Avg. sessions /month7,522Verified
- Avg. profit /month$6,204
- Inventory value$24,092
- Profit Margin23%
- Avg. sales /month378
- Shopify plan
- Inventory warehouse
- Paid apps
Logo and branding assetsLogos Creative - hundreds of exclusively commissioned product and lifestyle photos Promotional video Brand and tone of voice guidelines Amazon Enhanced Brand Pages Everything can be supplied via Dropbox or Wetransfer
Personal support after saleThe seller is happy to provide 2 months of adhoc support (around 2 hours a month) to pass over communication with suppliers, warehouse and customers plus provide any help or advice. If the buyer would like more time beyond this or following the transition then a consultancy rate can be agreed.
Product photosOriginal product shots for the website and social media, can be supplied via Dropbox or Wetransfer
SuppliersThe supper works with 3 primary suppliers and all of their details will be provided and introductions made.
How to grow this business
Expanding to international marketplaces Increasing presence on wholesale platforms Increasing product range and focus on marketplaces like Amazon / Ebay Focusing on social media paid ads Adding a subscription service
Skills to have
An awareness of ecommerce, digital marketing, logistics and product sourcing would be ideal. A passion for men's beauty & grooming would be a bonus.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.