All prices in USD

Private listing #546117

URL Hidden
$400,000
  • Avg. revenue /month
    $21,632
  • Avg. sessions /month19,362
  • Avg. profit /month
    $14,000

Business Story

Why this business was started

[PRIVATE INFO] is one of the biggest ecommerce in the Home and Garden niche with $51,716 in monthly revenue (past 12 month). It is a hybrid business model of dropshipping with a minimal inventory of winning products. It is a branded store with over 285K total followers on social media.

Business works with a fulfilment agency from China with minimal stock to ship winning products directly to the customers. Upsell and cross-sell products are dropshipped from Aliexpress. 60% of the traffic is driven by social media for 84K monthly page views and 21K unique monthly site visits. The store generates $14K in average net monthly profits.

Successful, established ecommerce that would be a perfect addition to a successful portfolio. Sale includes 10K email addresses, all web and brand assets and post-sale support.

The name [PRIVATE INFO] is derived from our innate desire to explore and travel the world, representing our love for travelling, embracing the luxuriant and greenery nature has to provide. We are passionate about house plants and interior design. Hence, in 2018, when I searched online for the perfect planter that was unique and adorable. I was unable to find any store on social media. Yet, there was a high demand of buyers who are looking to purchase a stylish planter. After conducting our research and competitors' analysis, we found an excellent opportunity to start [PRIVATE INFO].

[PRIVATE INFO] is the go-to brand for customers who love modern, adorable and quirky planters and home decor that cannot be found in their local store. We differentiate ourselves as a trend leader in the industry with high-quality pots and top-notch customer service. Our team have put a lot of time and effort into product research, building the brand over the years and finding the right audience, suppliers and influencers for you. The store is fully functional and operational (yes, even as you read this! Do check us out).

We currently have over 285,000 followers combined on social media. [PRIVATE INFO] has 210,000 followers on Instagram, 75,000 followers on Facebook and 10,000 subscribers on our mailing list. Since established in 2018, the company had made over 830K in sales. The business currently has an average net profit of about $14K in the past 12 months.

Our Instagram and Facebook advertisement are about $5.5K per month. Other expenses include Shopify Plan, two freelance employees and other software, which accumulate to $370 per month.

Our routine includes managing advertising campaigns on social media, fulfilling orders via our agent, customer support and researching new winning products for the store. You could easily outsource this work to a Social Media Specialist or a freelancer.

Growth Opportunities - Expand the collections to luxury beddings, dining, lighting and furniture OR gardening tools and equipment (High-ticket products) - Expand into selling or dropshipping plants within your own country - Subscription model of monthly plants boxes with unique planters - Open a retail store with a list of loyal customers ready to purchase from you - Design your own exclusive apparel using print on demand - Provide interior design or styling services within your own country - Look for new winning products in the home and garden niche and scale

[PRIVATE INFO] is an established brand with loyal customers ready to purchase. The opportunities are endless.

How does your business make money?

The majority (65%) of our sales came from Social Media, 20% from direct visitors and 15% from Search Engine as our website is SEO optimised. We attract customers through Instagram influencers, engaging in the plant-related Facebook group and paid Facebook and Instagram Ads.

Describe your purchasing and order fulfilment process.

We have a fulfilment agency from China with minimal stock to ship directly to the customers for our winning products. For other upsells and cross-sell products are dropship from Aliexpress.

[PRIVATE INFO] has a team with three people. One employee is handling the customer service; another employee handles social media marketing. The founder manages social media advertising, plan and forecast monthly sales, deal with the fulfilment agency directly, and research new products and growth opportunities.

Who would this business be perfect for?

Digital nomads or entrepreneurs who would love to travel and work on the go with minimum effort while leveraging high profit.

The reason of selling this business

It is hard to let go of the first business I have set up from scratch. However, I feel that it is time to hand over to someone who have the interest in a niche store and possess other expertise to bring [PRIVATE INFO] to the next level. I strongly believe that there is a lot of potential for [PRIVATE INFO] to grow but I have a hard time juggling the business, school, family and social life at this time of my life.

What's involved in running this business

Our routine includes managing advertising campaigns on social media, fulfilling orders via our agent, customer support and researching new winning products for the store. You could easily outsource this work to a Social Media Specialist or a freelancer.

This business was founded: about 3 years ago
Time to run this business: approximately 24 hours per week

Traffic and Performance

  • Avg. revenue /month
    $21,632
    Verified
  • Avg. sessions /month19,362Verified
  • Avg. profit /month
    $14,000
  • Profit Margin30%
  • Avg. sales /month400
Other details about profit: Our selling price is usually double of the cost price. However, the profit margins is dependent on your advertisements.
Total revenue
  • $800,375
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 716,426Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $250
      /month
    • Domain
      $14
      /year
    • Klaviyo, Zendesk, Vitals and Alireviews.
      $250
      /month
    • Instagram and Facebook
      $7,500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      It will be transferred via Google Drive.
    • Personal support after sale

      One month full support by Email or Zoom for a seamless understanding and confidence in running the store and optimising.
    • Domain

    • Product photos

      It will be transferred via Google Drive.
    • Social media

    • Suppliers

      We will connect you with our fulfilment agency directly.
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    Founded in 2018, our company is one of the biggest eCommerce stores in the Home and Garden niche. Vogue, The Times and Thursd had featured our brand. It is a hybrid business model of dropshipping with a minimal inventory of winning products. It is a branded store with over 286,000 followers on social media. Our customers are mainly from United States, United Kingdom, Australia, Canada, New Zealand and Europe.

    Growth Opportunities - Expand the collections to luxury beddings, dining, lighting and furniture OR gardening tools and equipment (High-ticket products) - Expand into selling or dropshipping plants within your own country - Subscription model of monthly plants boxes with unique planters - Open a retail store with a list of loyal customers ready to purchase from you - Design your own exclusive apparel using print on demand
    - Provide interior design or styling services within your own country

    The opportunities are endless.

    Skills to have

    Future owner should have knowledge about email marketing, Facebook/ Instagram advertising and influencers marketing with basic accounting. Otherwise, the owner could outsource these skills. It will be good if the owner is passionate in interior designs or plants. It is important to connect with the customers and influencers to build relationship and rapport. Our company has access a close knitted community of house plant and interior designs lovers.

    Share

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.