All prices in USD
$5,000
  • Avg. revenue /month
    $3,769
  • Avg. sessions /month3,911
  • Avg. profit /month
    $3,000

Business Story

Why this business was started

Loved the idea to sell glasses, they have so much potential. So much upsell and cross-sell potential. It was started to generate an additional income stream for my company. The branding itself that I came up with is very coherent and I enjoyed creating content for that brand. Moreover, there is a clear trend according to e.g. Google Trends research tool for my type of glasses. Also bigger brands are selling similar glasses, however the price point bigger brands are selling for is for my opinion way too high to have an attractive offer for the customer.

The reason of selling this business

No time to work on this store anymore. I think there is so much potential to capitalize on the branding of this store - and I think it is too sad to not use the potential that exists here. That is why I decided to list my store here. With some extra content creation you can really create a long-lasting brand. However, my other projects are already taking too much time from me, that I am not able to follow the steps to make this brand pop out more.

What's involved in running this business

Running traffic to the store via facebook and google ads. Contacting my supplier and giving him daily orders for fulfillment. Most of the parts can at some point be automated to some degree, however with additional effort at the beginning this store and brand can really become big. So far, retargeting campaings via facebook ads have only been used to a minimmal degree. I am not very experiecnce with creating a backend email marketing funnel.

This business was founded: about 1 year ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,769
    Verified
  • Avg. sessions /month3,911Verified
  • Avg. profit /month
    $3,000
  • Profit Margin30%
  • Avg. sales /month800
Other details about profit: Based on the current e-mail list social media marketing will be a lot easier, as custom audiences can be build based on the e-mail list.
Total revenue
  • $52,762
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 54,767Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year
    • zendesk
      $20
      /month
    • facebook
      $7,000
      /month
    • sms bump
      $40
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Facebook Page as well as facebook pixel will be transferred to the potential buyer.
    • Personal support after sale

      Will be available to the potential buyer for the next 14 days after purchase or longer, if needed. Can be negotiated with potential buyer, very open to negotiations. Just let me know.
    • Domain

    • Product photos

      I have created custom content for the main product that will be sold with the store. I will share pixel data, as well as log in details with the buyer. Moreover, I will provide all my custom content via dropbox.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      2,000subscribers

    Seller‘s Advice

    How to grow this business

    I would create more custom content around the brand which has huge potential. Use the existing e-mail list to send more offers to the customers. And increase the adspend on facebook and instagram as well as partnering with social media influencer. I have already been approached by some, but didn't have the time to finalize a deal. Moreover, I would switch to purchasing stock in order to increase the margin - here is a high upside potential

    Skills to have

    Product Sourcing and Online Marketing

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