All prices in USD
  • Avg. revenue /month
    $17,950
  • Avg. sessions /month14,160
  • Avg. profit /month
    $3,550
  • Inventory value
    $100

Business Story

Why this business was started

I founded this business in January of 2018 as a means to generate passive income while I focused on completing my degree at a 4 year university. Since I’m a full time college student, I chose the dropshipping business model as there is a high degree of automation that can be had. This has allowed me to continually earn money while still focusing the majority of my time on my studies.

This business is within the camping market, particularly with a focus on outdoors clothing and apparel which I decided to focus on as I had a strong personal interest and experience with the types of products sold in this business. As this isn’t my first dropshipping business within this market, I’ve gained a good amount of expertise with finding the right kinds of buyers in the camping niche and I’m more than happy to instruct the next buyer and teach them everything I’ve learned.

In general, the camping niche has been an excellent market for me. I’ve recognized the potential in this market with a great amount of active buyers on many social media platforms. This market is also highly active throughout the entire year. Since the majority of the products are heavily focused on outdoor recreation and camping, sales remain strong during summer while many other dropshipping niches experience a slight decrease in sales due to lower social media engagement.

As of right now, I’ve done very extensive advertising on Facebook and a small amount on Instagram also. Over the entire lifespan of the business, I’ve spent over $200,000 on Facebook advertisements which has generated almost 16.4 million impressions of data. After the initial months of collecting data, this Pixel became very mature within the camping and outdoor recreation market. Lookalike audience ad campaigns have performed well using this Pixel. This Pixel and all the corresponding data is included with the purchase of this store so you can take advantage of Facebook ads right away as the Pixel already knows how to find the right customers for this store.

NOTE: THE SALES PERFORMANCE IS FLAT DURING 2019 SINCE THERE WERE NO ADVERTISEMENT CAMPAIGNS ACTIVE AFTER MARCH 2019

The reason of selling this business

Early last year, I became much more occupied with my studies at school and haven’t been able to spend any time continuing to run the business. After such a long period of not being able to work on this business, I realized that it would be more beneficial to find a buyer who has the time to take advantage of the potential this store has since I’m no longer able to.

I’m hoping to find a new home for this store with a buyer who has the same enthusiasm for business as I’ve had while building this brand and will take it to the next level

What's involved in running this business

Since this is a dropshipping store, the standard operations apply with order fulfillment where orders from the store need to be forwarded to manufacturers. The whole order fulfillment process can easily be streamlined by using free Shopify apps such as Oberlo or Dropified. I personally used Oberlo, but either app will work great. Using these apps, the manufacturer finishes making the products and ships it over to the customer, tracking is automatically sent to your customers and Shopify will notify the customer that their product is on its way. After it arrives, the app will categorize the order as fulfilled.

To fully automate this entire process I hired a VA to manage order fulfillment as this process can be decently time consuming once orders start to flow in at a steady stream. If you’re interested in working with the same VA, I still have her contact information and I’m sure she’d be more than happy to continue working for this business.

The main goal I had when I started this business was to automate as much of the daily operations as possible. In addition to having my VA manage order fulfillment, she was also tasked with responding to customer emails and inquiries. The majority of my responsibilities were mainly managing advertising streams and searching for new products. The vast majority of my time was spent optimizing the Facebook ads I was running to drive traffic to the website. This is a very important part of the business as it drives almost all the revenue this business generates.

There is an opportunity to generate repeat business through email marketing through the massive email list I’ve compiled. There are currently over 60,000 customer emails to use for email marketing campaigns, which I’ve never taken advantage of.

This business was founded: over 2 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $17,950
    Verified
  • Avg. sessions /month14,160Verified
  • Avg. profit /month
    $3,550
  • Inventory value
    $100
  • Profit Margin18%
  • Avg. sales /month1,900
Other details about profit: Actual monthly profit is higher than reported. Since I haven’t had any time to run this business since April of 2019, the average monthly revenue figure is closer to $40,000 if you only account for the months where the store was actually running. The profit margin is still the same as reported. Daily profit is also highly variable even during the holiday period where sales would range from $2,000 to as much as $7,000 in revenue each day.
Total revenue
  • $592,354
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 467,281Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $672
      /month
    • Domain
      $17
      /year
    • Facebook
      $1,500
      /month
    • Additional Shopify Payment Fees, App Fees
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Brand logos and pictures can be transferred by any electronic means (email, google docs, etc.)
    • Personal support after sale

      I will provide personal support for up to 2 month following the transfer of ownership. I will transfer all aspects of the business and can be available for phone calls and Zoom shared screen calls to better help facilitate the transition to the buyer.
    • Domain

    • Product photos

      Brand logos and pictures can be transferred by any electronic means (email, google docs, etc.)
    • Social media

      Total followers19,739subscribers
    • Suppliers

      All supplier information is currently linked through Oberlo. A number of the highest selling products on this store have private links with suppliers that grant discounted inventory product costs. These private purchasing links are included in the sale of the store.
    • Mailing List

      63,817subscribers

    Seller‘s Advice

    How to grow this business

    This website has always had a decently high conversion rate ever since I started running it. During certain months, the conversion rate on certain products would be over 50% and the store’s overall conversion rate over its entire lifespan is roughly 9%. For this reason, there isn’t likely a large amount of work needed in updating the website so the main way to grow this business is through new and unique forms of advertising to drive new customers to the website.

    As mentioned above, Facebook worked really well for a number of my winning products. That’s why I focused almost exclusively on the Facebook advertising platform so I never tapped into Google, Snapchat, or YouTube ads which are all great options to grow this business. Each of these platforms are much less competitive than Facebook and will be easier to get set up and running effectively. I also never ran any video ads on any platform. The entirety of my advertisements on Facebook were only picture and slideshow ads. Video ads are well known for having much higher engagement on social media platforms compared with picture ads. If the next buyer spends some time creating some great video ads of the products in use, this should result in a significant increase in sales.

    During the course of running this business, I also generated a very large mailing list of customers that have agreed to accept marketing email campaigns from this business. Since I focused on Facebook ads, I never got a chance to make use of the email list because email marketing isn’t within my skill set. There are over 60,000 customer emails and I hope the next owner is able to make great use of them.

    There’s also a great opportunity to increase this store’s average order value. While I was running the business, I had a few small post purchase upsell sequences in place, but I hadn’t ever implemented a very successful upsell campaign. I’ve used Sweet Upsell and Zipify, both of which have worked well, but could be expanded upon by a future buyer.

    Skills to have

    -Basic conceptual knowledge of dropshipping/e-commerce. This can be achieved by watching a couple of YouTube videos if you’re just getting started with dropshipping.

    -Oberlo/Dropified: This app will greatly help free up your time running the business as it adds a large degree of automation in the order fulfillment process. I’ve left the choice of which app to use up to the new buyer as either app will work, personally I used Oberlo and it worked out great for me, but I’ve heard a number of dropshippers say Dropified is a slightly better platform.

    -Marketing skills and an understanding of how to convert page viewers into customers. The website itself converts very well compared to industry standards so the main focus should be driving quality traffic onto the website from other platforms such as Facebook, Instagram, Google, Snapchat, and YouTube.

    AB
    Alex B.Current store owner
    I am an undergraduate college student originally from San Diego, California, I now live in Los Angeles for school. I created this store as a means of earning income on the side while I focused most of my time on my studies.

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