- Avg. revenue /month$21,941
- Avg. sessions /month15,052
- Avg. profit /month$3,600
- Inventory value$9,000
Why this business was started
The footwear business has huge potential for large sales and exciting growth. I have managed the online marketing for other footwear companies who had a lot of success. With the right shoe style that can solve a problem or help with sensitive feet, then the audience is highly engaging with advertising, particularly through Facebook ads.
The reason of selling this business
My partner is pregnant and due in March 2020 so I'm not expecting to have as much time as i did whilst I launched and grew the website! Shopify have valued the business at $140,000 but due to the baby on it's way I have reduced the price, otherwise I would have continued to invest time into the business and grow it to the 7 figure business it can become
What's involved in running this business
The website is run on Shopify with majority of traffic generated by running Facebook ads to a specific age audience. Instagram is also a source of traffic but is less effective and the shop also has Google Adwords running which is mainly for brand specific keywords that convert very well. I have been running the Facebook and Instagram ads myself but these can be easily outsourced if you don't wish to run them. Customer service is maintained through emails linked to a G-suite account and the Facebook page through messages and comments on the post. Orders are fulfilled through a VA who works with the supplier in China and any returns are sent to a UK fulfilment centre where they restock the items and the VA then informs them if they are holding purchased items that don't need to be sent from China. Repeat customers visit the website directly, come via weekly newsletters and also make follow up purchases from Facebook retargeting ads. Product research is complied by watching trends and the best selling shoes on Amazon. Also working with the suppliers to request samples of collections i like or they recommend which i can test on family and friends
Traffic and Performance
- Avg. revenue /month$21,941Verified
- Avg. sessions /month15,052Verified
- Avg. profit /month$3,600
- Inventory value$9,000
- Profit Margin20%
- Avg. sales /month1,000
- Shopify plan
- Inventory warehouse
- Upsell, Editorify, Vitals
Logo and branding assetsLogos via dropbox
Personal support after saleStore support to help with conversions rates and website improvements. Facebook/ Instagram advertising to help with high converting ads for 30 days. Helping to identify new styles to sell depending on the coming season. * SUPPLIERS INCLUDED IN SALE - marketplace has a bug that prevents me showing suppliers as part of the sale
Product photosPhotos via dropbox The sale does not include the pictures, videos, articles, content, links or any representation of my family members
SuppliersWill make an intro to the agent
How to grow this business
This business definitely has 7 figure potential by extending the range of items, shoes and clothing to sell to the existing audience. Currently 90% of sales are to women between 45 - 64 so expanding on products that will be of interest to different age groups will generate much higher sales.
Explore other marketing tools outside of Facebook. The store uses google adwords but not as extensively as it could do. I used magazine advertising once but this could definitely be expanded on - audience insights will tell you all of the favourite magazines of the people who like the Facebook page.
Find and add new styles targeting different audiences as it currently targets a specific age and gender
I would also look to setup a VIP members section whereby they receive offers and new ranges first at a discount and also a quarterly subscription model whereby they can select a new pair of shoes and accessories dependent on the season
Skills to have
Knowledge of online businesses and how they run but most skills can be learnt or outsourced. I would recommend an understanding of Facebook advertising as this is the key traffic driver to the website. An understanding of the shoe industry is helpful but not essential - I had no understanding of shoes when I first started. A key component is dealing with suppliers, fulfilment centre, VAs, couriers and customers but this doesn't require a lot of time, only that you're relatively responsive to deal with issues swiftly. The fulfilment centre offer customer service if you decide to use that service. It will be important to understand the audience and their seasonal needs to help you grow this business. Introducing other ranges of shoes but also clothing that you can sell to them will allow you to turn this into a 7 figure business
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.