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Business Story

Why this business was started

We wanted to start a business in the beauty category, focusing on quality, affordable hair styling tools. We were frustrated with the high cost of some of the products that were in the market, and wanted to bring value through and lower cost alternative that people would love.

The reason of selling this business

We don't have the time to focus on marketing the product and launching on new platforms. We were able to partner with a very solid and reputable manufacturer to make the hair tools, and were able to import the inventory into the US. Now, someone can take the brand and increase the following on social media and other selling channels.

What's involved in running this business

Marketing the product and raising brand awareness take the most amount of time. Launching new products and increasing the places the product is sold are also steps that can be taken to increase the scope of what this business could be.
Time to run this business: approximately 5 hours per week
Sale Includes
  • Physical inventory

  • Logo and branding assets

    All digital assets will be sent via file transfer. We have all of the original logos, box layouts, and graphics that we did when we started the brand. The cursive eb logo also is going through the final steps for a trademark, which will also be turned over as soon as it is complete. Also includes over $10,000 in physical inventory, and the alternate domain of

  • Social media accounts

  • Personal support after sale

    Will provide support for sourcing/purchasing the product, and importing into the US when new products are launched, or when orders are needed to re-stock product. Will provide assistance for 6 months after purchase, so that the new owner can have time to start the process of working with the manufacturer.

  • Domain

  • Product photos

    All digital assets will be transferred, including professional photos taken with a model using the flat iron, photos taken with the product in an assortment, and photos optimized for sales channels with a white background.

Social Media

Social followers11subscribers
Seller‘s Advice

How to grow this business

Focus on marketing, advertising, and launching new products to expand the brand. Can include new hair and beauty tools, or hair care products. It's one of the biggest categories that there is online.

Skills to have

Marketing and social media would be a great way to promote the brand and expand the audience. Right now the sales channels have been limited, and growing the amount of people that are aware of the brand would really help it grow.