All prices in USD
  • Avg. revenue /month
    $7,576
  • Avg. sessions /month45,646
  • Avg. profit /month
    $2,513

Business Story

Why this business was started

Having taken the daunting step of starting my first online business over 5 years ago I was asked by a friend to show him the ropes and introduce him to what it was like to set up and run an online business. He wanted to be able to step out of his 9-5 job as an engineer and into a life where he could become his own boss. Giving him the freedom to be able to work wherever he wanted and whenever he wanted. This is what we are led to believe eCommerce and drop shipping is all about are we not?

So together we created Emerald Seaside as a learning tool so that he could look over my shoulder as we grew the business together. However like so many before him, he soon realised that the lifestyle and freedom I had created for myself and my family was created through bad experiences, long nights, and an unwavering dedication to my pursuit of a better life for those around me. That was even before he realised the cost of starting an online business with the $$$$’s it takes to get to the stores current stage.

Unfortunately for him he is still looking for that freedom he so dearly craves as he wasn’t willing to put in the hard work that is required to get the business to a point where you are able to take that step back.

So if you are sick of struggling along trying to make an online business whilst wasting money on Facebook ads? Then this business is for you. The money you will save by investing in a store that has received thousands of dollars in testing and investment will not only save you money in the short term but it also frees up the time it takes to get to that stage! and as they say "time is money"

The future potential for this store is huge as it was started by utilising a hugely unsaturated traffic source. Whilst so many online business entrepreneurs waste their money running expensive Facebook ads you can continue to gain highly targeted buyer data from a traffic source that offers <$2 CPMs! There is no longer a need to give up on your dream of becoming an internet entrepreneur so you can get the freedom and lifestyle you crave.

If you ever wanted to try out drop-shipping with Shopify, this is your chance! This website has all the necessary tools built in for your instant success because all the hard work has already been done for you!

I shall warn you now that this store is not a flash in the pan and has been set up as a branded business with a presence which is not about quick product testing and quick scaling!

The stores website features 1. High quality logos and branding across multiple platforms. 2. Automatic optimised abandonment sequences ($4350 was recovered). 3. Automated unique email capture system. 4. Optimised checkouts for smoother faster purchases.

Assets included in the sale: $61,820.00- Shopify Store Valuation. $6890 Email list of 4500 subscribers acquired using an discount email capture. $1,200- Domain name: emeraldseaside.com (GoDaddy Appraisals). $500- Logos & variations, custom seasonal banners, promotional homepage banners. $500- Customised theme files for the existing stores theme. $2000- All files for current customised video ad creatives over 40 supplied at the time of listing. $300- Branded customised packaging used by the stores supplier.

Total business value: $70,631 built and grown over the last 6 months.

I would however like to add that around 22% of all sales are from organic/returning customers this is due to the nature of the stores traffic.

The reason of selling this business

To put it simply, I do not currently have the time to give the business what it needs and deserves. I am involved in other ventures that are taking up nearly all of my time so I have found it increasingly difficult to make time to continue growing the brand. There just aren't enough hours in the day!

I had however initially decided to let this store tick over receiving organic sales whilst allowing my VA (contracted for 10hrs a week, but you can handle this yourself to save $360 a month) to handle all customer support whilst taking the profit at the end of the month. Unfortunately that just isn't my style and I cannot allow the store to gradually deteriorate into nothing like so many Shopify stores do! I would much rather sell the store to somebody who has the passion and enthusiasm to make the most of their own online business. This way I know that a business I created from scratch is allowing somebody else to receive an additional or primary income into their lives.

With continued input the store will grow and with Q4 just around the corner this store is ready to make a killing in its niche.

What's involved in running this business

Fulfilling orders- a few clicks daily via a designated store app. For continued growth- Product research and uploads. New Ad creatives- Either video (better performance) or highly engaging 2:3 images. Customised landing pages- Creating customised landing pages for high potential products. This isn't done for all products.

This business was founded: over 1 year ago
Time to run this business: approximately 14 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,576
    Verified
  • Avg. sessions /month45,646Verified
  • Avg. profit /month
    $2,513
  • Profit Margin20%
  • Avg. sales /month443
Other details about profit: The average profit per month has been calculated based upon sales from 01/03/20 until 31/07/20 as this is when advertising was used. Revenue for this period comes to $85,223.17 giving a monthly average of $17,044.63 rather than the 11 month average calculated Shopify. The store has received consistent sales throughout a tough period for businesses and provided me with a healthy passive income for the past 5 months. The Ad account picture featured is in NZD. All other numbers stated are in USD based on exchange rates as of 09/08/20
Total revenue
  • $121,208
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 730,338Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Abandonment Protector, Ali Reviews, Reamaze, Sync tracking info, Feed For Google Shopping, Pinoculars- Conversion Tracking, GemPages,
      $108
      /month
    • Pinterest (Avg for the 5 months stated above)
      $5,610
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Assets included in the sale: $61,820.00- Shopify Store Valuation $6890 Email list of 4500 subscribers acquired using an discount email capture $1,200- Domain name: emeraldseaside.com (GoDaddy Appraisals) $500- Logos & variations, custom seasonal banners, promotional homepage banners $500- Customised theme files for the existing stores theme $2000- All files for current customised video ad creatives over 40 supplied at the time of listing $300- Branded customised packaging used by the stores supplier Total business value: $74,631 built and grown over the last 6 months I believe I have answered all of the questions here. But if you have any further questions and are interested in purchasing the store please get in touch. I store will be sold to the highest bidder or the highest offer made by an interested buyer. If you wish to purchase the store right now just make an offer at the listing price and it will be accepted. All assets not provided as a direct result of the stores sale (ie. Logos, banners, and other files) will conveniently be provided in a google drive associated with the store. I would however like to add that around 22% of all sales recorded are organic sales due to the nature of our traffic. Even as I list this store it still receives organic sales daily without any ad spend at all!
    • Personal support after sale

      I am happy to negotiate what support you may need, but included as part of the sale I will provide training on the current processes I have used to grow the store to this stage. However if you are looking for additional training to aid the growth of your new business I am happy to negotiate an hourly rate for training and to guide you through any areas of future growth that interest you. This way you can utilise and make the most out of your new asset. As we all know e-commerce can be life changing and with the right guidance you can make the most of your newly acquired established business
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers7,200subscribers
    • Suppliers

      Custom packaging is provided for all customer purchases. Better prices have also been negotiated with our supplier resulting in better profit margins from a drop in profits in June due to increased shipping costs and escalating product costs
    • Mailing List

      4,376subscribers

    Seller‘s Advice

    How to grow this business

    -Further branding. The store already has branded packaging but it also has the potential for products to be white labelled and the current supplier linked to the business has the ability to do this for you! -Email marketing to 4311 subscribers as of 09/08/20 -Re-targeting. Yes the majority of the stores sales have been achieved without any re-targeting. To make the most of the traffic I would recommend dynamic google ads. I have achieved great results with another store taking full advantage of the initial cheap traffic being getting re-targeted -Cross selling and Up selling- I have previously used apps for this but never fully optimised them so uptake was sporadic at best -Branded search campaigns. You can use unique product names and have a google search ad set up ready to capture customers who are already familiar with your product. This can be narrowed further using applied goals from google analytics -New product collections. Take advantage of existing and trending interests on our chosen platform. Its actually as simple as following the search trends and with newly introduced sections in your business manager it has been made even easier!

    Skills to have

    The store is actually very beginner friendly due to the simple organic nature of the store. It will continue making money whilst giving you time to brush up on any knowledge gaps you might need so that you can make the most on your investment. This store will therefore make you money from day 1! I am happy to guide you through the whole process that I have used to bring in this consistent passive income! As I have mentioned previously the store utilises an untapped traffic source that there is very little information regarding but I am happy to teach my processes to you once the sale is completed.

    CE
    Craig E.Current store owner
    I am a 33yr old full time entrepreneur and I currently own or part own multiple successful online businesses. My extensive knowledge & experience was gained through long hours & late nights, but in the end my perseverance and determination has given my family the lifestyle and freedom we always wanted. With everything that is happening in the world I am turning my attention and skills toward projects I am passionate about. With my new direction I have been able to take businesses that were previously only bricks and mortar businesses online.

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