Welcome to Empress Apparel. I decided to start this business because I saw a need. A need for a place where women of all shapes and sizes could find clothing that not only fit great, but were at a price they were happy to pay. Not only could they find closet staples and all the basic clothes they need, but also trendy clothes that keep us with the latest fashion. This site is fully set up and ready to go. It has many listings on it and is fully integrate-able with the cc whole sale my online fashion app. Plus it does come with the perfect domain, [REDACTED] and a beautiful logo that I designed. This is an amazing niche to get into right now considering most of the female population in the US is size 14 or over, and they want and deserve great outfits that make them feel awesome, and they are definitely willing to pay for them. I have not had the time to dedicate to this that I originally thought I would (which is why I am selling my site) so there has not been much marketing other than the Instagram account which definitely already has some dedicated followers. This is a site and a brand that would be very easy to grow and market for someone who knows the niche.
Because this is an amazing niche and there is a definite demand for great plus size clothing to be side by side with smaller sizes.
How can the future owner improve the business?
Marketing is probably the biggest thing.
What work have you put into the store?
I have built the site with perfect preset categories and an interface that is both ascetically pleasing and easy to navigate, added over 1,000 listings, made and built up an Instagram account as well as designed the logo.