All prices in USD
$1,750
  • Avg. revenue /month
    $2
  • Avg. sessions /month426
  • Avg. profit /month
    $1

Business Story

Why this business was started

I am passionate about endangered animals and spent literally months building this store. At the point I was going to fully launch the store I had some personal problems which meant I did not have the time or budget to commit to promotion. I have suggested on the website 10% of profits (not sales) are donated to the World Wildlife Fund but this can be stopped or you could simply chose your own animal charity/cause.

The reason of selling this business

I have to now fully prioritize another business I have- and it is frankly with deep regret I now need to sell this and ideally would like to find a buyer who is also genuinely passionate about saving endangered animals!

What's involved in running this business

It was only me and one freelancer who was a Shopify expert to set it up - now it is just about driving traffic but clearly it would help if there is natural empathy /connection with endangered animals. You need to know how to generate traffic, convert the traffic to sales, maintain customer relations - but the orders are fulfilled by Printful. As mentioned elsewhere it is vital to attract repeat customers and conduct customer research.

This business was founded: over 4 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2
    Verified
  • Avg. sessions /month426Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month1
Other details about profit: I put 1 above as number as the store is on a Pause plan at the moment with Shopify which means no transactions possible but it is very simple to re-start the whole store using stripe for payments etc - everything is ready to go again!
Total revenue
  • $133
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 23,460Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $40
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      By handing over the store entirely all images are already on the Shopify platform - and/or I could send them via Wetransfer
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      By handing over the store entirely all images are already on the Shopify platform - and/or I could send them via Wetransfer
    • Social media

      Not Included
    • Suppliers

      with Printful - its all fully set up for product fulfillment.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    The products naturally appeal to anybody who has an interest in endangered animals which is a good proportion of the population - but at the same time a very niche market which can very easily be identified through Facebook and other websites that focus on endangered animals. When I researched this before you can also definitely buy very large email lists of people who have donated to animal charities so they would be a natural good target. I would also suggest maybe doing some joint ventures with animal charity websites where they could promote this store to their database in return for a small percentage on sales. And of course Instagram which is very visual and image orientated - as are all the animals!

    Skills to have

    It is fully set up for fulfillment with the number one for printed goods company Printful so it is mainly just about driving traffic. A potential buyer will need to have skills to make this business work such as customer service skills, email marketing, traffic generation and knowledge of how to use the Shopify platform - like the widgets and apps!

    Share

    DS
    David S.Current store owner
    I am passionate about endangered animals and spent literally months building this store but have to now fully prioritize another business I have.

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