All prices in USD
  • Avg. Revenue /month
  • Avg. Sessions /month5,169
  • Avg. Profit /month
  • Inventory value

Business Story

Why this business was started

I've long had a passion for Tudor history - you know, Henry VIII and his six wives. And I'm not the only one. With TV shows like The White Princess, Reign, and even Game of Thrones (which is based on the Wars of the Roses) this period in history is huge. In 2009 I started a podcast on Tudor England which currently receives between 40-50,000 downloads each month, and I was looking for ways to monetize the audience, so the idea of starting a shop was appealing. I wanted to create a place where people in my audience (younger - 20's and 30's) could buy cool stuff that was based in the time period they love. T-shirts that were a little bit whimsical, and even made a statement. I also combined my love of all things related to Planners, and created the first planner to mix Tudor history with a weekly and monthly diary - the Tudor Planner - which has so much room for growth with the right ownership.

The reason of selling this business

The shop has taken on a life of its own, and I'm not giving the products the attention they deserve. The Planner, for example, could be expanded into retail locations. The subscription boxes have so much room for more growth through partnerships with creators and publishers. But I just can't focus on that while also creating new content regularly, and doing the other projects I am interested in. Additionally, it's taken on a personality and brand distinct from my show. The vast majority of people who come to the shop now have never heard my show, and so it's not so much linked anymore. I know the shop can become bigger than it is, and fill a niche that just isn't being served right now. But I also don't have the bandwidth to take it to its full potential. I want to focus on the online radio station I just built, and the conference I'm planning for 2019, and not the eCommerce side any longer.

What's involved in running this business

The biggest seller is the Tudor Planner, which is included in the sale. I already have the template made up, so you just need to get a person who knows InDesign to change the dates each year, and create a new cover. I have a designer who already has the templates for that, too, so it's all ready to hand over. The Planner isn't dropshipped - I buy it from a printer, and have a fulfillment deal. The fulfillment deal can be easily transferred over, and I can explain the printer deal as well.

I also wanted to create a product that had regular income potential, rather than just relying on the Planner for seasonal sales. So I created a monthly subscription box service, and that entails ordering products, and then having them packaged and shipped out. The same fulfillment company that does my planners also does the subscription boxes, and that deal would carry through to the new owner. While I recognize that choosing the products could involve a bit of specialty knowledge, I will share my methods and the places I source from, and I'm quite happy to help choose the products for the next six months so that the new owner has time to learn what to choose. The subscription box service is a great supplement to the Planner, and provides regular monthly profits. It can also be taken to a new level, as I haven't spent that much on ads with it. To supplement both of those I have POD dropshipped products like shoes, bags, tshirts, and more. So it's a good diverse mix of products, some of which is dropshipped, some of which is fulfilled by my fulfillment company.

Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. Revenue /month
  • Avg. Sessions /month5,169Verified
  • Avg. Profit /month
  • Inventory value
  • Profit Margin35%
  • Avg. Sales /month134

Other details about profit: The profit varies by product - the Tudor Planner has a large profit margin, as do the boxes. The Print on Demand and dropshipped products have a lower profit margin. So it varies by product, which is one reason I have always wanted to have a diverse group of products providing varied margins.

Total revenue
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
Traffic data comes directly from Shopify and cannot be edited by the seller


  • Shopify plan
  • Employees
  • Domain
  • Mailchimp
  • Facebook ads

Sale Includes

  • Physical inventory

  • Logo and branding assets

    I can easily share the images from my accounts and email them, or share a dropbox folder.

  • Personal support after sale

    This is where it is really up to the buyer. I will be continuing my podcast, and events around Tudor history, so I am here, and I am available. I am willing to give 10 hours/month for the first six months in training and product support (design ideas, sourcing for the boxes, Facebook/Pinterst ads, etc) and there is also the opportunity to continue using my podcast and online station for marketing.

  • Domain

  • Product photos

    They can stay with the shop, or I can email/dropbox the photos and product sample videos.

  • Suppliers

  • Mailing list
  • Social Media
    Total followers8,500subscribers

    Seller‘s Advice

    How to grow this business

    I think the first thing I would do is grow the existing products - the subscription box service has huge room for growth if I really focused on it. Plus I would spend time building up the PR side - right now everything has been paid advertising and I haven't written one press release. I would try to get featured in publications like history magazines and other types of applicable press. With the subscription box I would also focus on getting deals from suppliers rather than just ordering from AliExpress and retail the way I have been. I would really try to build that side of it up, and make that a core aspect of the business even more, because the monthly income is a great supplement to the Planner sales. With the Planner I would focus more on the planning community - there is, for example, a Facebook Group of people (mostly women in this demographic) who are fans of planners that has over 50,000 people in it. I would do a lot more with that community, and the community of planners (again, it's huge with this demographic). Next up, I would use my other avenues (the online radio station, the conference I'm planning) to advertise more, which is definitely something the new owner can take advantage of. I would add new products that are unique - replicas of historical games, for example.
    I would get a FB ads expert to optimize my ads because I know they are not performing as well as they could be. I might expand to more periods of history on either side of the Tudors - the Wars of the Roses and the Stuart areas, or medieval history in general. There's room to do more with all my products incorporating different periods in history. Really, this is an area that has such room for growth for the right person. There is no other shop that does what my shop does - other stores focus on collectibles, and are geared towards older women. My demographic is younger, cooler, has disposable income, and wants to wear their history nerdiness with pride.

    Skills to have

    Knowing about history would be a huge plus, but you could also get an intern to help you with that aspect - it really isn't necessary to run the business. I really want for the TudorFair shop to be a success, but I also know that I just don't have the time to take it to the next level. I'm great at starting things, but the ongoing running of the business is something that isn't as high in my skillset. I've set up a great foundation here, and for the right person it will provide a great income with loyal customers who are passionate about the shop.

    Heather T.Running this business for over 1 year
    I built my first history website in 1998, and then started the Renaissance English History Podcast in 2009. I spent ten years working at California's largest library consortium, most recently as the Assistant Director, before leaving in 2015 to make a living out of history.


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