All prices in USD
  • Avg. revenue /month
    $9,950
  • Avg. sessions /month7,530
  • Avg. profit /month
    $3,300
  • Inventory value
    $1,420

Business Story

Why this business was started

Me and my partner are passionate about horses and jewelry, so we decided to mix the two. In our business we have some handmade pieces that we sell exclusively and other products that are available online.

The reason of selling this business

Because it's a horse jewelry business, we quickly realized that it requires more time than we thought. Doing research and figuring out the next big jewelry design that horse people will love. We currently have few very successful designs that are selling very well but in order to scale the business, we must introduce new designs.

Also we see potential of exploring other horse related products not just jewellery which we don't have time for.

While we are running this business we are running two other online businesses in the beauty niche, in one we own a sculpting device brand and an other one where we sell anti aging creams.

The painful truth is that even we are passionate about horses we must focus on what's making us more money which is the beauty brands. we noticed that we are spending very little time on this business that's why it would be best if we can let it go and add its money to our beauty brands cashflow to scale faster.

What's involved in running this business

Running facebook ads. Communication with our agent Finding new jewelry designs Customer support (it's outsourced to a VA)

This business was founded: about 1 year ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,950
    Verified
  • Avg. sessions /month7,530Verified
  • Avg. profit /month
    $3,300
  • Inventory value
    $1,420
  • Profit Margin30%
  • Avg. sales /month300
Other details about profit: We have 3 main expenses to operate this business. Main expense is : facebook ads cost : can vary from 3k to 12k depends if we are scaling Product cost depends on sales Apps and shopify fees which is about $500 per month. April was our best month we netted about $11 000 in profit from $40k of sales
Total revenue
  • $129,349
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 97,900Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $10
      /month
    • Employees
      $56
      /month
    • Domain
      $15
      /year
    • Paid apps
      $119
      /month
    • facebook ads. ( but the ad spend depends )
      $1,000
      /month
    • Klaviyo
      $45
      /month
    • Shopify Transaction fees
      $270
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      all the logo and branding assets will be transferred to new buyer through google drive folder. that will contain all our product images and logo in png format.
    • Personal support after sale

      We will offer a 2 weeks after sale support, where we will share our marketing strategy, our manufacturer and agent relationships and also our best-selling designs. and much more in terms of facebook ads stuff, product research method etc...
    • Domain

    • Product photos

      all the product images will be transferred to new buyer through google drive folder.
    • Social media

      Total followers1,163subscribers
    • Suppliers

      We will exclusively share our manufacturer and agent relationships, we will share their contact details and introduce one an other.
    • Mailing List

      4,300subscribers

    Seller‘s Advice

    How to grow this business

    In the next five years I would definitely work into optimizing the brand even more. This store has massive opportunity working heavily with Instagram and Tiktok influences to promote the products organically and using paid advertisement. There is such a great opportunity with the store and so many paths you can take to turn this into a true success more then it already is.

    Skills to have

    The new buyer should have basic knowledge how to run an online business, and marketing throughout social media. we will happily share the same exact advertising formula we used to scale this business so far exclusively with the new buyer. And a huge bonus would be if the new business owner is passionate about the horse niche. It would make the process a whole lot more enjoyable.

    Ah
    Amine h.Current store owner
    Im passionate about building successful e-commerce store from scratch.

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