All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,071
  • Avg. profit /month

Business Story

Why this business was started

I decided to start this business because I was very interested in ecommerce. It has always been my dream, that's when I decided to start EssentialStraw. After watching alot of videos on YouTube about starting up a Shopify store, I started this website, and I found a product that has proven to sell well and benefits our planet at the same time, that's when I decided to sell Reusable Straws. My dream since I was a teenager was always to have an e-commerce shop and earn money online, instead of going to another company working for them so that their boss can earn all the profit instead of me.

The reason of selling this business

I am selling my business because I don't really have the time for it anymore, I got a really good job offering at a company I've always wanted to be working for.

What's involved in running this business

What's involved in running this business is simply Facebook Ads and ordering products through Oberlo. Also a small bit of customer service if you do not decide to hire a VA for it.

This business was founded: almost 2 years ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,071Verified
  • Avg. profit /month
  • Profit Margin30%
  • Avg. sales /month154
Other details about profit: Profit after product costs on Oberlo is $3031 USD. After Facebook ads it leaves you with around $1000 in profit, in 1 month. I haven't even been scaling this store properly yet and a profit of $1000 is amazing. The store has been up and running since last summer, however I was a total newbie at Facebook Ads which resulted in many bad adsets and money being wasted. However, I gave it a try again in the end of 2018/beginning of 2019 which left me with amazing results. That's why the stats of this store will look 'bad', but looking at this recent month it is definitely a very promising store.
Total revenue
  • $10,191
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 17,148Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Loox
    • Facebook

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      It can be transfered in any way you like, Dropbox, an uploaded link, sent to email etc.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      It can be transfered in any way you like, Dropbox, an uploaded link, sent to email etc.
    • Social media

      Total followers879subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would scale the business using Facebook Ads, especially with LookAlike Audiences which are very powerful and easy to control. In the right hands this business could be scaled very hard.

    Skills to have

    You have to be familiar with Facebook Ads and Oberlo.

    Joakim J.Current store owner
    I'm a 24 year old guy from Sweden who has a big passion for online businesses.


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