We are a husband and wife team who launched Ethereal Athletics in February of 2018. We love health and fitness so women's athletic wear made sense, we always had to intent to eventually sell this business. One important feature we included was donating a portion of our sales to a charitable organization called Hope Women's Center. We hope the new owner will either continue donating to that cause, or choosing one that they want to represent.
We built everything that exists about this business from the ground up. We chose all the products, wrote descriptions, chose our name theme, visual and etc. This sale includes the Shopify store, as well as our Instagram account, domain name, and email list. This is a dropshipping business, we don't handle any inventory so it makes things very simple.
We have mainly attracted our customers through building the Instagram account. Our main strategy we chose to initially grow and generate sales was growing our Brand Ambassador list, by building relationships with them to get our name out there and generate sales. We did this through sending direct messages to women with health/fitness related pages (mainly to women who already followed our page) asking if they are interested in hearing about our ambassador program. The strategy/scripts of what we sent can be found in all the previous direct messages to review.
Currently with this business model there is no marketing cost since it's free to send direct messages and grow a social media following. It's a great way to grow sales with zero overhead.
We are selling the business with doing all the upfront work of building the website, social media following, growing brand ambassadors, creating sales, with the intent to pass it along to someone who can take it over, run with what we've built while having a seamless transition.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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