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$500 USD

Every Bean

everybean.boutique

Appears in Fashion and apparel , Cleveland, Ohio, United States, Cheap Businesses, Small Business, Inventory

General description

Every Bean Boutique is a non-gendered children's clothing line for parents who prefer to stay away from gender labels when shopping for their kids. We're much more than a company, we're a philosophy and a thought process. With high quality onesies, tutus and partner products, we target families with children under the age of 5.

Financials and traffic

Average profit/month

$22 USD

Average overall profit margin

1%

Average number of sales/month

1

Value of inventory

$1,640 USD

Average Monthly revenue

$20.60 USD

Average Monthly traffic

254 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I don't run any ads or pay for Mailchimp (I use the free account), so the only cost is shopify and purchasing new products if you choose to do so (I put $1 in each field so I could save the listing). Right now, I break even with about $22/month in revenue if you divide my year-to-date revenue from shopify this year. However, I also sell about $10/month offline to friends, family, and friends-of-friends.

Expense item

Cost

Shopify plan

$31.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Inventory warehouse

$1.00/month

Domain

$2.00/month

Inventory

84 onesies, 5 panda pants, 3 milk pants. All onesies can be reordered through our supplier. Tutus have been handmade but we've only sold three both in-store and offline, so you could probably cut these since we only have 2 in inventory. If you were to sell them for full price, the onesies are worth $1512 and the pants are worth $128.

Everything fits into a medium size box since it's baby-sized, so I can ship it after a purchase. I do not pay for a warehouse since everything is compact, but I put $1 in order to be able to save my listing.

Located in NYC

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

430 subscribers

Social media followers

214 people

Q & A

Why should someone buy this store?

  1. Press: We've been featured on Huffington Post, Mama Bear Dares Podcast, TomBoyX, Freshwater Cleveland, and more. Almost anytime I've reached out to a news or media outlet, I've been invited for an interview - people love to talk about our mission to provide non-gendered clothing options to families.

  2. No start-up work: I have a very small amount of inventory I can ship to you to get you started. I will also transfer my email to you as well as our MailChimp account so you have no setup work to do. Included in my email, you'll find all of the contacts and previous orders for our custom onesies which we purchase through a manufacturer in California.

  3. Creative Design Rights: I'll sign over all the rights to our designs so you can continue printing any of our onesies. I also have two other designs (one for a linen shirt, and one for a t-shirt) that I can include so you can print those as well if you'd like.

  4. Future Growth: I never focused on sales with this company, I started it purely for a purpose. Because of that, I'd expect you to quickly expand sales with a small amount of advertising and/or marketing. In addition, I started an "Every Brand" section where I feature non-gendered baby clothes from international supplier (so, you have a perfect segue into drop-shipping if you'd like).

How can the future owner improve the business?

I used this company as a way to book speaking engagements and get my message out. As someone with sales experience, I'm the first to admit that I've never done sales for Every Bean. However, we've still sold products because people want a non-gendered alternative. If you actually ran ads and reached out to stores, I think you could easily do profit on a monthly basis.

I'd suggest you start with running campaigns during pride weeks around the country featuring our rainbow products.

Secondly, send more emails to our email list and suggest our FB fans to sign up for emails. We've never intentionally grown this list.

Thirdly, reach out to small boutiques, especially those that cater to modern parents, and try to stock our products in their stores.

We also partner with an organization called Clothes Without Limits, which I have not optimized at all. They have 14k on their FB group and are always willing to promote members. I'd suggest the new owner use this outlet to really draw in customers. As far as product line, I testing out an "Every Brand" section that did pretty well by purchasing products on Alibaba from China that fit our non-gendered mission.

What work have you put into the store?

I've built a reputation with press (check out our News page), written blogs, done the rounds on several podcasts, created a FB page and a mailing list.

The most work I did was designing our initial onesies. Our "Anything I want to be" heather grey onesie is our best seller. The "All the colors" onesie does amazingly during pride season and I've sold a lot of these in person. You'll get all the contacts for reorders as well as leftover product.

I'll sign over our MailChimp account to whoever purchases the company, which is already set up with auto emails for abandoned carts and new sign-ups. We have 430 people and althought I've only sent about 5 emails, open rates were between 19% and 83%.

How many hours does it take to run this business per week?

1 hours

$500 USD

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