- Avg. revenue /month$172
- Avg. sessions /month2,163
- Avg. profit /month$66
- Inventory value$28,000
Why this business was started
Evil Eye Collective began long before I ever had the idea for a shop. My Greek background and fascination with "the evil eye" (or "mati" in Greek) has had me curating my own jewelry box of evil eye pieces since I was in high school.
So I started this business because I know that niche, targeted audiences are the easiest and cheapest to target. Creating a business for everyone doesn't work, and it's expensive to get your audience's attention.
Evil eye jewelry is a great segment to target because on Facebook, there are audience interests for both "jewelry", "Greek language", and "evil eye" - so you have the PERFECT audience right there to target, knowing they will resonate with your ads. On top of that, jewelry has excellent markup. With the suppliers I've found, pieces cost anywhere from 50 cents to $8, and they retail for $12 to $39, a very healthy margin.
I've also done a lot of work on search engine optimization. You'll see in the pictures my store is on Google's first page for "evil eye meaning", and is the second image when you search "evil eye" in Google Images.
The reason of selling this business
When I started this business, my husband and I had 1 child and a smaller house. Now that we have a dog and another baby on the way, it isn't realistic for me to continue trying to grow this business. I'm not giving it the attention it deserves, so I figured it was time to sell it to someone who has the time to grow it to it's full potential.
What's involved in running this business
The time spent on the business is mostly on advertising and fulfilling orders. A lot of the harder work has already been completed, with beautiful product photography, website, ads, email automations, chat automations, and more already set up. And most importantly, a brand has been built that customers are identifying with.
Traffic and Performance
- Avg. revenue /month$172Verified
- Avg. sessions /month2,163Verified
- Avg. profit /month$66
- Inventory value$28,000
- Profit Margin70%
- Avg. sales /month30
- Shopify plan
- Inventory warehouse
- Mailchimp, Stamped Reviews, Tidio Live Chat
Logo and branding assetsI will transfer all files through Google Drive and make you the owner of a folder with all logo and branding assets.
Personal support after saleI can provide 1 to 2 hours per week of support for a 1 month period. I'll also share a "transfer" document with all logins you'll need to run the business just as I have.
Product photosSimilarly, I will transfer all high resolution product photos through Google Drive. Photography is organized by product type and product name.
How to grow this business
Wholesale is a very big opportunity for Evil Eye Collective. Selling in retail and to other online businesses through the contacts and suppliers I've gained could easily be larger than the consumer side of the business..
Skills to have
Advertising knowledge would be ideal so you can ensure you're able to drive more traffic to the website.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.