All prices in USD
$15,000
  • Avg. revenue /month
    $154
  • Avg. sessions /month1,845
  • Avg. profit /month
    $66
  • Inventory value
    $28,000

Business Story

Why this business was started

Evil Eye Collective began long before I ever had the idea for a shop. My Greek background and fascination with "the evil eye" (or "mati" in Greek) has had me curating my own jewelry box of evil eye pieces since I was in high school.

So I started this business because I know that niche, targeted audiences are the easiest and cheapest to target. Creating a business for everyone doesn't work, and it's expensive to get your audience's attention.

Evil eye jewelry is a great segment to target because on Facebook, there are audience interests for both "jewelry", "Greek language", and "evil eye" - so you have the PERFECT audience right there to target, knowing they will resonate with your ads. On top of that, jewelry has excellent markup. With the suppliers I've found, pieces cost anywhere from 50 cents to $8, and they retail for $12 to $39, a very healthy margin.

I've also done a lot of work on search engine optimization. You'll see in the pictures my store is on Google's first page for "evil eye meaning", and is the second image when you search "evil eye" in Google Images.

The reason of selling this business

When I started this business, my husband and I had 1 child and a smaller house. Now that we have a dog and another baby on the way, it isn't realistic for me to continue trying to grow this business. I'm not giving it the attention it deserves, so I figured it was time to sell it to someone who has the time to grow it to it's full potential.

What's involved in running this business

The time spent on the business is mostly on advertising and fulfilling orders. A lot of the harder work has already been completed, with beautiful product photography, website, ads, email automations, chat automations, and more already set up. And most importantly, a brand has been built that customers are identifying with.

This business was founded: almost 4 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $154
    Verified
  • Avg. sessions /month1,845Verified
  • Avg. profit /month
    $66
  • Inventory value
    $28,000
  • Profit Margin70%
  • Avg. sales /month30
Other details about profit: The average profit per month displayed has been lowered significantly from the true profit per month, since I opened this store in May 2016 and only launched it in October 2018, so there are over 2 years of $0 revenue months that are bringing down the average. The actual average revenue per month since launch in October 2018 is $350/month. As you can see, I invested in my first set of modust marketing budget in March which pushed the revenue that month up to $1200. The margins on the jewelry are extremely attractive. A bulk of the items cost between $0.50 and $4, and are priced at $12 to $34, so the profit margin for each item is very high.
Total revenue
  • $6,925
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 83,051Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $10
      /year
    • Mailchimp, Stamped Reviews, Tidio Live Chat
      $1
      /month
    • Facebook, Instagram
      $250
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I will transfer all files through Google Drive and make you the owner of a folder with all logo and branding assets.
    • Personal support after sale

      I can provide 1 to 2 hours per week of support for a 1 month period. I'll also share a "transfer" document with all logins you'll need to run the business just as I have.
    • Domain

    • Product photos

      Similarly, I will transfer all high resolution product photos through Google Drive. Photography is organized by product type and product name.
    • Social media

      Total followers4,000subscribers
    • Suppliers

    • Mailing List

      700subscribers

    Seller‘s Advice

    How to grow this business

    Wholesale is a very big opportunity for Evil Eye Collective. Selling in retail and to other online businesses through the contacts and suppliers I've gained could easily be larger than the consumer side of the business..

    Skills to have

    Advertising knowledge would be ideal so you can ensure you're able to drive more traffic to the website.

    Share

    MO
    Matt O.Current store owner
    Evil Eye Collective began long before I ever had the idea for a shop. My Greek background and fascination with "the evil eye" (or "mati" in Greek) has had me curating my own jewelry box of evil eye pieces since I was in high school.

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