All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month10,668
  • Avg. profit /month

Business Story

Why this business was started

I started this business with the goal of creating and growing a long term brand in the booming home office space and evergreen neck/back pain niche.

The reason of selling this business

I am selling the store because I have decided to focus my efforts elsewhere on a new software service company that I have recently founded, and also another private label brand that I manage.

What's involved in running this business

• Ordering and warehousing inventory (if you decide to continue to use the private supplier with custom packaging. If not you can also revert to a dropshipping model for this product) • If you do not opt for the dropshipping model then choose a fullfillment agent partner (either in China or anywhere else in the world) to handle warehousing and fulfillment for you. ShipBob for example. • Drive traffic to the store via Facebook, Google, or other ad platforms • Handle all customer service inquiries, or hire a VA to handle this part • Handle and grow the email marketing side of the business. This could also be outsourced • Add additional dropshipping products to the store to help increase the Average Order Value and monetize the email list

The store has been well taken care of on the customer service side, with a dedicated customer service agent fielding all customer support enquiries, with response times typically less than 1 day. The sale of this store will also come with a long word document of customer support macros that you or your new CS agent can use to quickly and easily get started answering customer questions over email.

This business was founded: about 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month10,668Verified
  • Avg. profit /month
  • Profit Margin21%
  • Avg. sales /month193
Other details about profit: The lifetime revenue of the business is ~$176,000 USD. The main advertising channel has been Facebook and Instagram ads accounting for the vast majority of the traffic. The second largest advertising channel has been Google shopping and search ads. The average cost of sale on the marketing side has been ~$29 USD, with an average order value of $81.44 USD. The Cost of Goods Sold (COGs) will range depending on where the table is shipped too, and where you ship from. On average my COGs landed to the customer were between $30-35, leaving a net profit margin (after other misc fees) for the brand of ~21%.
Total revenue
  • $173,088
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 160,032Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Employees
    • Domain
    • Upsell software + email marketing software
    • Facebook, Google

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Assets will be transferred via google drive. Included with the sale will be: • All brand assets, such as logo files • 100% original video content and video advertisements • Automated email sequences for cart abandonment. You can copy and paste the existing emails into your email marketing software of choice • Professionally done Video Sales Letter with a professional voice over • Custom designed product packaging for the eX-Table and custom designed product insert cards with our branding
    • Personal support after sale

      I will help you get up and running with the store, including walking you through the existing supply chain, introducing you to the supplier, and also offer you advice on future strategy. Technical or marketing training will not be provided. This support outlined above will last for a period of 10 days after sale. The store also has orders that have recently arrived to the customers, and orders that are currently en-route to customers. If there are any chargebacks, shipping issues, or customer support tickets for these orders then I will provide full support until they are resolved, and also bear the cost of any refunds or chargebacks for these orders.
    • Domain

    • Product photos

      Assets will be transferred via google drive. Included with the sale will be: • All product photos and various other image files that can be used for advertising • 3D model of the eX-Table created using 3d modeling software that can be used for creating product photo renders and Augmented Reality experiences. Note that Shopify also supports Augmented Reality experiences on the product page on some of its free themes • 100% original product photos and professional product renders • Long form sales copy and long form sales pages for the product
    • Social media

      Not Included
    • Suppliers

      I will introduce you to the supplier in China for this store, and provide you with a template for new purchase order agreements. This supplier was carefully chosen based on product samples that I ordered from 5+ manufacturers in China selling similar types of products.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    The first thing will be to start fresh new social media pages for the store, including new Facebook and Instagram pages. You should create these pages inside a new Facebook Business Manager account, and then you can use that account to run future ads. I will shut down and delete the existing social media pages that are currently linked to my own Business Manager account so you can start fresh.

    In the short term to grow this business I would recommend focusing on what has been working: facebook and google ads. From there I would also branch off into youtube advertising, which will involve getting new video ads created for the youtube platform.

    I also recommend putting in effort to grow the email marketing side of this brand, which has not seen much dedicated focus to date. Growing a strong and loyal email following for this brand with a focus on reducing neck and back pain while working would be a great and potentially very lucrative next step. It would also allow you to easily launch more products in this niche and to better monetize your existing traffic.

    Apart from that you could also look into creating a blog on the website to increase the organic ranking of the site. This could provide a great long term ROI for the brand by bringing in more organic traffic.

    Skills to have

    • Good people management skills to hire and manage virtual assistants • Marketing knowledge, such as how to run facebook and google ads would be an asset • Email marketing knowledge would be an asset • SEO knowledge would be an asset


    Joshua C.Current store owner
    I currently live in Toronto, Canada. I began my ecommerce career in 2017 while working full time as an engineer and completing my MBA at the Australian Institute of Business. The first line of products I launched were travel bags on [REDACTED] From there I shifted my focus away from Amazon and onto building my own brands on Shopify. I have since launched multiple different brands on Shopify, always with a focus on creating better website designs, more effective video ad campaigns, and higher quality customer service than my competitors.


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