I had started Exorior (drop shipping business) as a sophomore in college. I have always had a love for style, so I decided I would try and crack into the Sunglasses and hats business. Starting in March, I had been running this business for roughly 5 months. In the first month I had put most of my time in understanding pure legistics of the business and the next two months I had started to put money into actually advertising the business (as the sales those months would tell you). After this time I had done two more advertisements on Instagram the next month. The decline in profit is purely do to the fact I had marketed less and less for Exorior do to personal issues (student athlete). Besides the advertising done on Instagram, I had done some marketing on Facebook as well. The month in May I had advertised on just Facebook with recurring ads that target the potential customers that had already viewed my site. I have a great relationship with a Facebook marketing agency that did some great work. They usually charge 400 dollars a month but since I am just a college student they offered 30% of the profits by the end of the month and 5 dollars day for the ads. I have 20 emails of potential customers on Mailchimp already.
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Financials and traffic
When I marketed Exorior on Facebook in May I was making great profit margins considering the glasses I sell from Aliexpress are around 6 dollars and I sell them for around 30. It only stopped when i stopped doing marketing for Exorior which brings down my average profit and orders I have per month.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Facebook ads range from 5 dollars to however much you want to spend a day. In May I was doing 10 dollars a day from Facebook and when I had stopped doing that (personal) sales started declining. Right now, there shouldn't be any aps that cost money every day. Once you get the business up and running though, I do recommend getting an upsell/cross-selling app.
There is real and easy money to be made with this store! With the marketing agency already set in place, there is no need to market with this store. All that needs to be done is post simple, high-quality content on the instagram page @exoriorstyle daily, and change up the products on Exorior.com from time-to-time so it stays fresh. Other than that, this a an opportunity to get reacurring revenue from a business that has potential to take off fast.
How can the future owner improve the business?
You can improve it by adding quality content to the Instagram page daily and keeping up with the marketing agency, customers through the email mail-chain, and the website.
What work have you put into the store?
Literally, all thats needed is to keep putting quaility pictures on the instagram page every day or so, keeping up with your customers, and adding new products on the store every month.
How many hours does it take to run this business per week?