- Avg. revenue /month$26,716
- Avg. sessions /month54,445
- Avg. profit /month$13,000
Why this business was started
I needed a change in my life, I was depressed and very down on my luck. I heard of drop shipping and tried it out, selling random cheap products, however with the long shipping times and the indecisive suppliers, I quickly realized that running a drop shipping store was not how I wanted to make my money. I looked at the bigger brands such as Coca Cola or LuluLemon, those brands make their money on returning customers. My thought process was to make a real brand that people actually like with fast shipping times and convince them to come back organically rather than through marketing. Once I started providing a high quality product with fast shipping times, the customer service emails went from complaints to people reaching out by email to tell me how much they loved the product. This is why I started this business, to build a sustainable brand that people liked and re order because they like it so much. I am happy, the customer is happy, that was the goal and that was why I started this business.
The reason of selling this business
I decided to sell my business at this time because of ongoing lawyer fees for personal reasons. It is urgent that I get money to pay for lawyer fees and that is why I am selling this business on the peak of its success. I know for a fact that if I chose to keep it and scale I would be a millionaire, but my time is taken by serious essential activities that I cannot avoid, currently. I have no choice but to sell it because I have no time to run it.
What's involved in running this business
The majority of this business will be making deals with influencers. Reaching out to as many influencers as possible each day is essential. The more influencers you have, the more money you will make, it is simple. Regardless of if facebook ads are making you money, never stop promoting with influencers, diversifying your advertising assets are essential. I downloaded Jarvee, it is a bot that reaches out to influencers automatically and I have also hired people to reach out to them for me. I have noticed that it is done the best for the first message to be sent by a bot and the rest of the conversation should be handled by the business owner because you you and only you have the power to negotiate a deal where you are happy about.
Fulfillment is done through our private supplier. We send the supplier the orders and the supplier sends us back tracking numbers. Once you get the tracking numbers you upload the file to your store through an app on Shopify called Exportable. Outsourcing customer service VA’s is also essential because your only focus should be on influencers and other advertising platforms such as snapchat, google or facebook ads. Outsource social media account managers for instagram and Tiktok as well because making quality posts on social media is a great way to build and maintain this brand. If your only focus at the end of the day is on optimizing ads, your responsibilities will become very simple.
The main thing that separates this business from the rest is our usage of advertising on TikTok. Tiktok is a gold mine for this product and it needs to be taken advantage of. I will share all TikTok strategies used to make 6 figures with the business owener of the sold store.
Traffic and Performance
- Avg. revenue /month$26,716Verified
- Avg. sessions /month54,445Verified
- Avg. profit /month$13,000
- Profit Margin35%
- Avg. sales /month1,900
- Shopify plan
- Paid Apps, Lawyer fees, Research Software
- Facebook, TikTok, Snapchat, Influencers
- Jarvee, Ali Hunter
Physical inventoryNot Included
Logo and branding assetsWe will give you all custom copyrighted content made by our influencers as well as Instagram and Tiktok social media accounts. We have 100+ different custom made videos about these bracelets and it will be very beneficial for creatives with facebook ads. We will send you a zip file of all videos and content.
Personal support after saleI will provide support after sale for as long as you need. I will handle all future potential chargebacks and make sure that all orders arrive to their destination and if not I will handle all of the refunds. I will train you with everything you need to know about running this business. For example, working with the VA, order fulfillment, etc. I can train you over Skype by sharing my screen.
Product photosWe will give you all product photos through zip file.
Social mediaTotal followers7,500subscribers
SuppliersWe have 2 suppliers currently both with 1-2 weeks shipping times with USPS. The main supplier we use for fulfillment has amazing prices and strictly works with our company selling the bracelets. She has done an amazing job with fulfillment and we will let her know that a new owner will be running the business. This way you can use the same supplier as we used to scale as well as have a back up supplier just in case.
How to grow this business
First, I would capitalize on the influencers I have already worked with (proven results) and build guaranteed capital to start.
Once capital is gained, source other bracelets that connect. Bracelets of different colors, different fabrics and different styles. The only similarity is that they are in pairs of two and have magnets that connect. There are already more products that exist other than the one that is our best seller, which is why there is so much scalability potential. This change would turn our store from a one product store into a niche store, directing potential customers to the home page to browse collections instead of the product page.
The store can be a one stop shop for couples presents. If you logically think about it, there are not a lot of online stores that only sell couples presents, so this store can definitely take over the whole couples market. You want to make sure that when people think of potential gift ideas for girlfriends, foreverbracelet.shop should be the first option people get to choose from.
Then, use the data we acquired (10k+ email and phone number lists) and use it towards facebook, google and snapchat ads to easily scale.
I would get a fulfillment center in the United States and provide 2-5 day shipping times. We were content with our 1-2 week shipping times but if it were 2-5 day shipping, sales would increase tremendously.
After you finish scaling you will notice organic sales/traffic from google seo. We have already seen orders come organically, but in 5 years the goal of this business is to get many sales organically with no paid advertising.
Skills to have
Learn how to work with influencers and make profitable deals. Looking at the engagement and the niche of the social media account, is what should determine the price you pay. Always remember your break even ROAS and scaling with influencers will be very simple. If an influencer will at least make $400, and they charge $400 for a promo, it should be a no brainer to work with them. Once you make back your money, the profit margins skyrocket. Unlike facebook where you get a cost per purchase no matter what. With influencers the cost per purchase would be 0 after you made your money back. Learn influencer marketing and use that to leverage a brand that will be around for a lifetime.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.