All prices in USD
  • Avg. revenue /month
    $4,565
  • Avg. sessions /month1,016
  • Avg. profit /month
    $1,500
  • Inventory value
    $25,000

Business Story

Why this business was started

I saw an opportunity in the market for beauty products that were fun, affordable, and used ingredients that people could pronounce. The brand is centered around a baking aesthetic so it's fun and approachable with a very loyal following. Our products actually work and customers particularly love our lotion sticks and lip balms.

The reason of selling this business

This is a turnkey business with all equipment, recipes, labels, and supplies for buyer to begin production immediately.

This online business has been a profitable 'side hustle' but I'm also employed full-time in a corporate career. I have been promoted in my corporate role but it will require travel that makes it difficult to manage this business.

What's involved in running this business

The ideal buyer is a strong marketer and comfortable reaching out to new accounts. You should ideally have experience with online advertising campaigns including Google AdWords and Analytics, social media management, potentially even working with influencers and other brands.

There are a few options for buyers to procure products. The sale will include all recipes and product/brand trademarks. 1. Manufacture products yourself in your own facility. Our Chicago manufacturing space is also available for rent but you will need to be approved by the landlord. 2. Order products with our recipes from a outside supplier (we can recommend a great local private label company) and the order fulfillment can be handled by another company or you can handle this yourself from your own location.

The business is located in a commercial space with freight elevators, semi truck capable loading dock, and other manufacturing businesses with which you can network.

This business was founded: over 6 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,565
    Verified
  • Avg. sessions /month1,016Verified
  • Avg. profit /month
    $1,500
  • Inventory value
    $25,000
  • Profit Margin32%
  • Avg. sales /month100
Other details about profit: These sales figures do not include wholesale sales through Faire, Tundra and other wholesale marketplaces.
Total revenue
  • $351,534
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 78,237Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $75
      /month
    • Inventory warehouse
      $1,400
      /month
    • Domain
      $200
      /year
    • Google Analytics
      $200
      /month
    • Shopify apps
      $8
      /month
    • Assorted fees/licenses
      $150
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Trademarked logo, editable design files for product labels (100+ products), product recipes for six items (for your own use or to send to copacker), approximately 10 professional lifestyle photography images. These files will be sent digitally via Dropbox, Google Drive or your preferred method ([REDACTED], etc).
    • Personal support after sale

      20 hours of virtual training (in person if buyer is local to Chicago or willing to travel), available for questions 90 days after the sale up to 20 hours. Will train buyer on how to manufacture each of the 6 key products as well as basic business info, provide wholesale list and introduction to those contacts.
    • Domain

    • Product photos

      Professional product on white photos (Amazon approved) for products. These files will be sent digitally via Dropbox, Google Drive or your preferred method ([REDACTED], etc).
    • Social media

      Total followers1,500subscribers
    • Suppliers

      Will provide detailed list of ingredients as well as preferred suppliers.
    • Mailing List

      1,500subscribers

    Seller‘s Advice

    How to grow this business

    Increased sales efforts through wholesale channels would provide a lot of room for growth. Most of our wholesale business came from retailers reaching out. Having more retail store display options and gift sets/signage would be useful.

    An SEO expert who feels comfortable in sales and marketing would grow the business. We never did influencer marketing or sold through Amazon so this is a major avenue for growth potential.

    Skills to have

    SEO, Google Analytics and Ad Words, experience handling retail accounts and contacting stores/accounts to pitch the brand

    Share

    RW
    Rachel W.Current store owner

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