Adrien Harper Timepieces

We started the business with a passion of finding a solution for affordable watches that can easily be changed up (interchangeable bands) to suit any occasion. Something that would be easily accessible to the Australian market. We wanted options so we created a line of unisex watches.

Unfortunately, it was terrible timing when we started the business as one of our partners was posed with a work opportunity in the UK that we couldn't turn down. Therefore, the business had only been operating under 6 months before we had to make our move to the otherside of the world. We worked tirelessly with local influencers as well as a PR agency to promote the brand as much as we could before leaving Australia. We wanted to create a statement and put the brand forward however it required more time and it was quite hard to manage the business when both of us were abroad and this is where the business fell. The lack of attention we gave the business when it was only just starting out. We have built a strong foundation for the brand which a new owner with a new perspective could easily come in and grow. The last 24 months, we have put minimal effort into actively promoting the brand (which you can see by the direct traffic through Shopify), we feel like it's time to let go and give the business the opportunity it deservers give it to more willing hands. We've sold 1302 watches since the beginning at 68% margin which indicates growth.

We've been on countless printed media as well as reposts from social influencers via INstagram, been part of VOSN 2 years in a row and actively promoted at Christmas Markets .

Product Design & Innovation: - Design of new watches (if you want to introduce new designs) - Innovating with new watch technologies - Getting watch manufactured ready to sell

Marketing: Paid search - Adwords & Bing ads Paid social - Facebook, Instagram, Pinterest Publicity & PR - Getting write ups in magazines as we have in the past Social Media management - Facebook, IG and Pinterest Affiliates - Using third party market places such as [REDACTED] They promote and sell our products on their site but we are responsible for distribution. They take up to 30% of the sale price but offer a good stream of cashflow.

Distribution: Because we design our products, all our stock is purchased and held (This is not a drop shipping business). Because we dispatch our own orders, we have full quality control on our products before we send them out (which we pride ourselves on). We are registered with AusPost with an automated label printing system that makes postage very easy on each order. All that is required is to dispatch the products at the post office or get the courier to pick them up.

Photography & Digital design: To promote and create a professional image, it's recommended to take good photos and prepare them to promote digitally. This can be done by yourself, a professional, or social media influencers.

Website Content management (Through Shopify) Managing stock, pricing, products, promotions and wording on the website.

Customer Service: Respond to any customer email enquiries.

In Australia, there is still plenty of opportunity to grow. First, I would push affiliates to boost brand awareness and cashflow. Target aggressively on paid media and paid social as we have never done this before. Reviewing our emailing list and start pushing through this channel. It would work best if we had an all channel strategy to drive traffic rather than my experience where I pushed one channel at a time with very little to no experience.

Create a new collection to revive the brand range and allow for growth.

International - Plenty of opportunity to target high disposable income markets again using social media influencers in different regions and target small printed advertisement such as flight magazines.

We predominately targeted Australia only and didn't have a big budget to tap into overseas markets.

Marketing ideas and ability would be very beneficial Design and creative perspective E-commerce experience Eagerness to grow a brand to the next level