Private listing #546431

The sportswear brand was created in 2019. I was able to get a lot of marketing skills from this store. Suppliers on Aliexpress offer 12 day delivery for France and there is generally less competition in France compared to the US. Average monthly salary (profit) excluding taxes (if calculated from July 1, 2020 to October 31, 2021): 3720.74€ (4298.45$).

The main sources of traffic are Google Ads and SEO and retargeting on Facebook Ads.

I decided to sell my brand because I am in engineering school since last year and I have several other stores to manage so I have little time to devote to this store.

Orders are usually placed on Dsers (every 24 hours, 48 hours or 72 hours) it usually takes 10 minutes. Orders are placed automatically on Printful. There is the customer service to manage and the after sales service but you can delegate it. There is only one electronic product in the store, you just have to send a message to the supplier giving the customer's address and the defective part and the supplier will send another one for less than a euro per order.

I'm in engineering school since September last year so I didn't have much time to devote to this year 2021 so I left Google Ads and SEO running and some retageting on Facebook ads because it didn't take much time. Google Ads takes very little time because it's almost the same ads as last year. I have an ad on google ads (one product) for 7 161,92 € (8273,94$) invested generated 42 842,89€ (49495,02$) of sales and another ad for the same product for 20 727,14 € (23945,40$) invested, this one generated 77 298,94€ or (89300,99$) while on Facebook you have to look at the ads often and often create new ones This year, I sold essentially only one product (winning product) whereas the store has several products so it is possible to create many more ads on other products or to pass the store in mono-product. That's why it's possible to develop the brand on Facebook ads and with Influencers. I have an Instagram account of 30,000 real followers obtained through Instagram contests, it cost 8400€ of contests (possibility to provide invoices). I also have a base of 22,000 email addresses (Klaviyo) and 7600 phone numbers (Sms bump). There is also an affiliate program that is automated via email for influencers, you just need to create ads (to simplify) for affiliates to sign up for the program and the affiliates will advertise for the brand on social networks. if I summarize, the store has generated more than 270 000€. There is an Instagram account with more than 30,000 real followers because I spent 8400€ of giveaway contest Instagram. A Klaviyo account with over 22000 emails. An SMS Bump account with over 7600 phone numbers. The store is valued at over $110,000 on shopify. I had put the store at $49999 then to sell the store faster than everything is functional (Google ads, Facebook ads and etc) except maybe Snapchat Ads which don't accept ads and Tiktok Ads as well (to find out why you have to look at the product below) because they are much stricter on some ads.The main product looks like his headphones for example (this is not my site, it's an example): https://www.cdiscount.com/high-tech/casques-baladeur-hifi/i30-tws-ecouteurs-sans-fil-bluetooth-5-0-controle/f-1065420-auc5721464306433.html?idOffre=500404189&cid As you can see, These are headphones that sell a lot, it is possible to put other more recent headphones to sell even more. The headphones are sold at 50,12$ without promotion and I pay 13,40$ without tax, there is a good margin. There are very few refunds, only exchange defective earphones but the supplier charges about 1$ to exchange defective earphones.

The store is in France so the customer service person must speak French and find out about delivery in France with Aliexpress. There is less competition in the French market compared to the US. Some suppliers on Aliexpress offer 12 day delivery for France.