All prices in USD
$95,000
  • Avg. revenue /month
    $76,638
  • Avg. sessions /month30,810
  • Avg. profit /month
    $6,000
  • Inventory value
    $60,000

Business Story

Why this business was started

We run various brands shipping to worldwide since 2018 mainly in the kids and home improvement niche. As part of our business expansion plan in 2020, we wanted to start a new brand focusing again on an evergreen mass market. We wanted something that everyone in this world, will be able to be able to purchase and use it daily which will result in them purchasing another one or recommend to friends.

Through in-depth research we saw a product with huge opportunity which little people in the market will dare to challenge it because it look just too innocent to be a champion product but we proved it otherwise. This is a great thing since competitors will be 'turned off' seeing this product and would challenge to sell it which leaves us with a large market to dominate.

In a short period of time it took off and even attracted many fitness influencers and sportsperson to pass on the good words.

The reason of selling this business

Our company direction in 2022 is to bring business back to local (Singapore where I reside in). This is to allow us to have more control over things and also involving other investors to create something really huge here.

Initially our plan is to continue running this current store on the side however it has come to our attention that with our local plan, we are unable to give our fullest attention to it and not doing justice to the potential that it can yield. We decided that it is better off to hand this business to the next entrepreneur who has fresh idea to continue the brand we have built so far and take it to a new height.

What's involved in running this business

  • myself as the director and marketer
  • a superstar virtual assistant which you can entrust almost 100% of the task to her including customer service and social media
  • supplier doing fulfilment which allows us to be hands off on this
This business was founded: over 2 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $76,638
    Verified
  • Avg. sessions /month30,810Verified
  • Avg. profit /month
    $6,000
  • Inventory value
    $60,000
  • Profit Margin15%
  • Avg. sales /month200
Other details about profit: We are selling 100% through Shopify
Total revenue
  • $2,069,235
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 831,882Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $50
      /month
    • Employees
      $150
      /month
    • Domain
      $10
      /year
    • Klaviyo, Onlypult, Grasshopper, SMS Bump, FAQ, Opinew
      $421
      /month
    • Facebook, IG
      $3,500
      /month
    • Avg transaction fee @ 0.5% in the past 6 months
      $222
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      You will be taking over - Logo - Branded video outro - All present and past website banner - All present and past Facebook banner - Done for you, professionally written and designed email series (abandoned cart, welcome series) - Done for your, professionally set-up SMS marketing We can send you a Google Drive link to download everything
    • Personal support after sale

      I will be ensuring a smooth transition such as handing over all digital assets and for you to take over the inventory to you in your most preferred way. I believe the entire thing should take no more than 3 months.
    • Domain

    • Product photos

      You will be taking over - Professionally taken studio photos - Professionally taken lifestyle photos - Professionally taken product videos - Influencers lifestyle photos - Influencers IG photos - Influencers IG videos - Influencers YouTube videos We can send you a Google Drive link to download everything
    • Social media

    • Suppliers

      We have strong relationship with our local agent in China who helps to negotiate, purchase and mitigate any issue with the suppliers. For our current model, we shipped worldwide from China, USA fulfilment warehouse and EU warehouse which is all fully taken care by him. As an experience individual who has been serving us for years, he certainly can take care of everything. You will be linked up to him to either continue the current arrangement or new arrangement.
    • Mailing List

      16,500subscribers

    Seller‘s Advice

    How to grow this business

    As a savvy business owner, we are sure that you have a strong direction for this store that you are about to purchase. This is my personal view on how to continue growing this store: - Leverage on our branding and presence in the home fitness niche with more than 95% satisfied customers as we will be handing our domain name over to you as well. - Take advantage of our more than 15k email list subscribers, build a relationship and nurture them into repeat customer - Expand the product line via your unique product with private label or even your own creation. - Alternatively, increase the SKU of your product line by partnering up with your local sports dealer to turn this store into a one stop fitness store. - Continue to leverage on our unique best selling product that has been selling consistently over the last 1.5 years to generate cash for your expansion. - The greatest advantage of all is that we have built a strong track record financially, presence and feedback which can help you to jumpstart your venture into the fitness industry without going through the basic groundwork which we have done for you over the last 1 year plus.

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