All prices in USD

Private listing #113746

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  • Avg. revenue /month
  • Avg. sessions /month5,487
  • Avg. profit /month

Business Story

Why this business was started

Started this business as a means of accumulating capital for our private label apparel business. The business started in Jan 2017 as we were learning the ropes and eventually rebranded to an outdoor recreation store in November 2017. This site has been a consistent cash cow for us and allowed us to divert cash flow to our main apparel business.

We specialize mainly in outdoor equipment and tools and the revenue has been consistent for most of the 2018. We have begun to spend less and less time on this store and just running it on autopilot to generate some cash to fund our other venture.

The reason of selling this business

Our apparel venture is taking off and we are planning to divert most of our attention and resources to take it to the next level.

The site is currently running on auto pilot with minimal ad spend on FB ads. It has been tweaked many times to optimize its conversion rate and it has a solid backend of email and SMS automation to further increase sales. We normally spend between 10-15 hours a week on this store.

What's involved in running this business

The store is mostly automated and the backend is setup with email flow, sms flow and other apps to increase your average order value. Additionally, the email list is fresh with 5500 outdoor niched customers which you will be able to market to without spending money on facebook ads.

The next owner could run it on autopilot with 10 hours a week in setting up ads and email campaigns. Or you could take it even further by adding more products and marketing more actively to $30k months.

Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month5,487Verified
  • Avg. profit /month
  • Profit Margin20%
  • Avg. sales /month225

Other details about profit: Our current profit is mainly from FB adspend with very little email marketing involved. You can definitely increase your overall revenue and profit margins if you utilised email marketing wisely as the list is very fresh with very little email campaigns sent to it.

Total revenue
  • $151,519
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 142,662Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Paid Apps
    • Facebook

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsWe can transfer it over dropbox or email.
    • Personal support after saleI can provide some advice and guidance on how to take the store to the next level. Additionally, scaling one of the products at the moment so I can give you tips on how to make it more sustainable.
    • Domain
    • Product photosAll product photos will already be listed on the site.
    • Suppliers
    • Mailing list
    • Social Media
      Not Included

    Seller‘s Advice

    How to grow this business

    I would move to private label any products that are popular to decrease shipping times and to solidify the brand as long term sustainable business.

    Skills to have

    Facebook and Google marketing would be great plus the ability to manage virtual assistants if selling at a large scale.

    Why use Exchange?

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    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.