All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month5,923
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I took over this business as both a learning opportunity and the chance to work for myself remotely. The original founders began it as a step against the world of fast fashion. They were inspired by Toms buy one give one model and saw that the eye-wear industry was ready to go green.

The reason of selling this business

I have a new project I'd like to focus 100% on. For the business to grow significantly, it needs someone with more time than I have available.

What's involved in running this business

Inbox management, working with the warehouse to ensure order fulfillment, ordering new inventory from our manufacturer, customer service (the majority is done through a VA), content creation (could be outsourced), and digital marketing.

This business was founded: about 10 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month5,923Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin16%
  • Avg. sales /month37
Other details about profit: Numbers shown are current YTD. Revenue is very seasonal with May-August typically being double the average for other months.
Last 6 years revenue
  • $600,476
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 479,803Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Moosend ESP

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Google drive (organized!) with all digital assets including lifestyle images, marketing images, product images and logos.
    • Personal support after sale

      I will happily provide an ~1 hour/week for the first 6 months, plus a ~1hour/month for the following 6 months. Any chargebacks or refunds submitted 30 days after sale will be reimbursed.
    • Domain

    • Product photos

      Included in the google drive
    • Social media

    • Suppliers

      We have worked with the same manufacturer since before 2016. We have a very good relationship with them and will happily make introductions.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    We've seen our best ROI's through email marketing. This could become more lucrative adding in more custom flows and email automations. Additionally we have done little to no paid ads, leaving that an untapped revenue source for future owners. Partnerships with other retailers/platforms should also be grown as well, we had a few good ones in place but obviously Covid set us back a bit there.

    Skills to have

    Willingness to dive into it :) The whole setup is fairly simple and we have a great VA who would stay with the company. Knowledge of online marketing and content creation would be a big plus.



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