All prices in USD
  • Avg. revenue /month
    $1,928
  • Avg. sessions /month2,319
  • Avg. profit /month
    $500

Business Story

Why this business was started

PLEASE NOTE: The stats that Exchange Marketplace shows are incorrect! I switched over to Shopify earlier in June 2018 after having the store on Woocommerce, so the full stats won't show in this listing. We bring in on average $4-5k/revenue per month with paid advertising, or $1-3k/revenue per month without advertising

Both my husband and I are entrepreneurs and have started multiple businesses between us in the past, so we wanted to try out drop-shipping. I wanted to start a store in a very busy market, so I chose to create my store around babies and new parents. This store is primarily a dropship store selling products from well-known, specialty brands in the baby industry.

Big reasons to buy my store: - Over TWO YEARS of data from our Google & FB advertising accounts, helping you see what's worked for us and what hasn't - Professionally designed website, worth over $5k alone (I'm an Branding & Web Designer by trade) - Over 1,000 products already listed, plus more that we haven't put up yet from existing suppliers. Total of over 3,000 SKUs. - A list of over 100 vetted suppliers that you can contact to get more products/brands for the store. - Transferrable supplier relationships for our existing suppliers - Big dropshipping apps already setup and running, including Modalyst, Spoket, and Oberlo - 1 Month of support to help with the transition of the store, all assets, and supplier relationships

The reason of selling this business

I've found it difficult to keep up with and grow the store while also working my full time job as a freelance designer. Just not enough hours in the day! I would love to sell this business to have funds to put into growing my design business.

The business has done fairly well, but needs more time put into it to really grow it into something a bit more sustainable. There are lots of ebbs and flows with the products I've been selling, and I don't have the time to onboard new suppliers or add more products right now.

What's involved in running this business

  • PLACING ORDERS: A mix of emailing order forms to suppliers or placing orders on wholesale sites.

  • FULFILLING ORDERS: All done in Shopify, just insert the tracking number from the supplier

  • CUSTOMER SERVICE: Mostly email. I have tried having a phone number or website chat as well which were a great addition, but I didn't have the time or bandwidth to keep those customer service channels active.

  • WEBSITE UPKEEP: Mostly updating inventory. None of my suppliers have the option to sync their inventory with our site, so it has to be done manually. We also take backorders, which helps if the inventory is a bit out of date. Also, most of my suppliers have new products released yearly or seasonally, so there is opportunity to put up new banners and create collections for new products.

  • MARKETING: I've been using mostly Google Shopping/Adwords and some FB/Instagram ads (mostly retargeting) as a means of driving traffic. I've gotten it to a point where it's profitable, but it could DEFINITELY be optimized. I'm a designer by trade and the digital marketing side of things is still very new to me.

This business was founded: almost 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,928
    Verified
  • Avg. sessions /month2,319Verified
  • Avg. profit /month
    $500
  • Profit Margin10%
  • Avg. sales /month30
Other details about profit: ** For all of December, I decided to turn our advertising campaigns OFF to test how our traffic and profit was without ad spend - hence the big dip you see in our performance.** Our profit has been a roller coaster as we have experimented with a bunch of different marketing channels. With Google Ads and very optimized product pages for our most in-demand products, we're likely to make around $2-3k in profit/mo. However WITHOUT our most in-demand products (due to them being out of stock), we make closer to $300-$800 in profit/mo, with or without Google Ads. The profit changes drastically depending on what in-demand/hot products we have in stock, whether or not we're taking pre-orders/back-orders, and how our ads are doing. When we can get ads going on pre-orders for in-demand products before some of our largest competitors, then it can really pay off (those were my biggest months at $25k revenue.) Since the start of the store, 75% of our sales have been from Paid Advertising (Google Shopping, Google Ads) and the other 25% from Organic and Social Media. I think there's a ton of room to grow with influencer marketing and FB ads, I just never had time or budget to put into it.
Total revenue
  • $44,333
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 53,350Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $1
      /month
    • Domain
      $20
      /year
    • Crush.pics, Google Shopping Feed, Link Manager, Recart
      $50
      /month
    • Google Shopping Ads
      $500
      /month
    • Email Accounts
      $10
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All branding assets, including logo design, theme, banners, etc can be transferred via Dropbox or Google Drive.
    • Personal support after sale

      I'm happy to provide support for 1 month after the sale of the store. This includes help with: - Supplier relations, working with our suppliers and making sure you're all set up - Showing you all our documentation, processes, how to fulfill orders, etc.
    • Domain

    • Product photos

      All product photos can be transferred via Dropbox or Google Drive
    • Social media

      Total followers400subscribers
    • Suppliers

    • Mailing List

      1,400subscribers

    Seller‘s Advice

    How to grow this business

    If I wasn't selling, I would do a few things:

    • ADD MORE PRODUCTS: Quite a few of our existing suppliers have additional products, I just haven't had time to add them. We probably have around 250 more products that can be added from existing suppliers.

    • GET MORE PRODUCTS/SUPPLIERS: I would heavily pursue our list of over 100 suppliers to get more products for the store. We have a list detailing over 100 qualified suppliers to the store, across a variety of price points. These supplier cover a large range of products, including more baby gear, baby apparel, maternity, and baby furniture. (Baby furniture has been the hardest for us to get into as most of the in-demand brands require your store to be established and performing well for at least one year. Now would be an amazing time to onboard these suppliers!) We probably have over 1,000 quality products that could be added to the store from these vetted potential suppliers.

    • OPTIMIZE THE STORE: Consult with experts to help optimize our store design and marketing efforts. This would include: web design conversion optimization, A/B testing different marketing tools (pop up forms, different sales, etc), optimizing our Adwords campaigns, and more highly targeted FB/Instagram ad campaigns. This would also include optimizing specific product pages that are visited the most to increase conversions.

    • OPTIMIZE ADVERTISING: I would optimize Google Ads so they are converting better and I would put more time into Pinterest Ads and FB/Instagram Ads.

    Skills to have

    MY ADVICE: This store really needs someone that either is a great salesman and can easily land more suppliers, add a bunch more products and/or someone with a lot of marketing experience (my guess, Google Ads and FB.) I've done as much as I could to create a beautiful website and brand, but I'm lacking in marketing expertise for sure! I used this store to experiment and learn a lot about Google Adwords and Facebook marketing, but if you already have experience with paid advertising, then you would be a prime candidate to turn this store into a real winner!! I see how much potential it has, but I want to spend my time right now growing my design business.

    If you're new to dropshipping and want to learn how to run these types of stores, this could also be for you, but it will require more work to sell these products as the competition is fierce with traditional paid advertising methods for this type of dropshipping store (primarily Google Shopping Ads).

    Share

    SD
    Stephanie D.Current store owner
    HI there! I'm a designer and entrepreneur. I've started multiple businesses across various platforms, including Shopify, Etsy, and more. I have a small design studio where I work as a branding and web designer.

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