All prices in USD

Private listing #444018

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$19,999
  • Avg. revenue /month
    $3,552
  • Avg. sessions /month4,744
  • Avg. profit /month
    $3,317

Business Story

Why this business was started

I started the store in 2017 to earn cash to complement my funding that I was getting while doing my PhD.

The reason of selling this business

I built the store to almost £100k in sales this year and would prefer to keep it, but a number of things have led to the difficult decision to sell. I ceased all marketing outside of the UK in the latter part of May. I did this because Covid had led to lengthy delays in international shipping. While selling to just the UK market through June I spent a considerable amount of time responding to customer emails and giving refunds due to shipping delays. The saddest part about it is that virtually all of the refunded customers eventually received their packages - so I basically gave a tonne of product away to keep the customer happy. Late May and June started to show improvement in shipping times so I started marketing again on June 26th to America, Canada, Ireland, Australia, NZ, and the UK. Sales were going well with a new product and I was getting prepared to scale again when Facebook restricted me from advertising. I did something which triggered Facebook's algorithm and have, so far, been unsuccessful getting my access back. Anyone who has dealt with Facebook Customer Support can likely sympathise. In any case, for the time being I'm unable to use the advertising platform which performed best for this store, so I'm reluctantly selling it so that at least someone else can continue to benefit from the work I've put into it so far, and the sacrifices that I made through May and June to keep my customers happy.

What's involved in running this business

To be honest, under normal circumstances its a treat to run because it doesn't take much. Covid led to delivery delays which led to a lot of time emailing customers, but since delivery times have been returning to normal the new owner shouldn't have to deal with much, if any, of this. When it was at its busiest it still only took about an hour in the evening to process the orders using Oberlo bulk fulfilment. The winning products are simple and exchanges never occur, so the new owner won't have to deal with anything like that.

This business was founded: about 3 years ago
Time to run this business: approximately 14 hours per week

Description

General description

This was created as an online general store. It's a drop ship business so no inventory is physically kept and all products are shipped from our suppliers in China. The suppliers for the winning products are amazing by the way. I'll introduce the new owner to them via email and I'm sure they'll work as well with the new owner as they did with me. They ship the next day.

Why should someone buy this store?

This business is easy to run. Orders are processed through Oberlo and you do not need to personally handle inventory.

How can the future owner improve the business?

I recommend the new owner attach a new domain and store name, based around the store's winning products, which I'll share with the new owner. And a new logo. I can help the new owner with this if it's something they don't know how to do. Because the store has had so much success with its winning products since the middle of March it doesn't really make sense to keep the store 'general'. It's precisely what I was going to next until Facebook cut me off.

What work have you put into the store?

I honestly can't even guess. Once it was running, however, it only required an hour or two of work per day primarily to process orders through Oberlo and respond to occasional emails from customers.

Traffic and Performance

  • Avg. revenue /month
    $3,552
    Verified
  • Avg. sessions /month4,744Verified
  • Avg. profit /month
    $3,317
  • Profit Margin20%
  • Avg. sales /month1,030
Other details about profit: Average profit is much higher than $3317 for 2020, but Shopify doesn't let you put a figure that exceeds the monthly revenue (which makes sense). But as you can see most of the store's sales occurred in a short period since Covid. Average monthly profit since March has been £4229.70 - this is before refunds due to long delivery times, which the new owner isn't going to be dealing with now that delivery times are returning to normal.
Total revenue
  • $134,989
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 180,290Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $10
      /year
    • Oberlo
      $29
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      It's not that I don't want to include the logo, rather I think the new owner would benefit from a new domain name, name, and logo for the store.
    • Personal support after sale

      This is big. As I've stated, I would prefer to keep the store, but I'm unable to advertise. That said, I'll share with the new owner the winning products, help them set up a new domain, new name, new logo. So clearly, it would be best that the new owner use a new Facebook business page as well. But most importantly I"ll give the new owner step by step instructions to set up their Facebook ad campaigns so that they start making sales right away. Again, I would prefer to keep the store and rebrand it myself, but facebook isn't allowing me advertise. Someone may as well benefit from the hard work I've put in. I'm also a believer in karma and I'm hoping that setting someone else up for success will help me move onto something different.
    • Domain

    • Product photos

      This will simply stay in the store with the product descriptions. There is no sense reloading the store's winning products. The new owner may want to tweak product descriptions or bring their own e-com experience to improving them. But the products' photos come from the suppliers and are high quality images. The same are used in the ads.
    • Social media

      Not Included
    • Suppliers

      The suppliers for the winning products are amazing. I'll introduce the new owner to them via email and I'm sure they'll work as well with the new owner as they did with me. They ship the next day and respond to queries/issues quickly.
    • Mailing List

      6,331subscribers

    Seller‘s Advice

    Skills to have

    This store's revenue came almost entirely through Facebook advertising. So, some facility with Facebook ads would be good.

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