Private listing #108082
We built this brand because we believe everyone should be able to see the world.
We craft environmentally friendly sunglasses (made with recycled, repurposed and plant based materials) and donate 10% of net profits to fund eye care for people in need.
According to a Cone Communications Millennial Corporate Social Responsibility (CSR) Study, “More than 9 in 10 Millennials would switch brands to one associated with a cause and two thirds use social media to engage around CSR.”
The brand has an established online presence with a custom-built website, active social media outlets and an email list. To date, the brand has restored vision for 15,000+ people.
We work with a fully audited eyewear manufacturer in China to source our sunglasses and microfiber cases. We also work with artisans in Guatemala and India to craft eyewear cases.
We have spent a lot of time and energy developing the brand, crafting the eyewear collection, forming non-profit partnerships and artisan groups, building our online presence and creating a team of ambassadors, mostly Instagram influencers. We also secured trademark registration with the USPTO. (Social media following - 18k, Email list - 14k and Ambassadors - 50)
Currently, I spend about 10 hours a week maintaining the company and my partner assists sporadically.
We have inventory and one contractor who handles customer support and fulfillment.
We are selling the brand because we have other endeavors and jobs and do not have the bandwidth to grow the business.
More details will be provided upon request.
Financials and traffic
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