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$125,000 USD

Private listing #108082

Appears in Fashion and apparel , California, San Diego, United States, Established stores, Large Business, Businesses using Shipstation for Sale, Businesses using TaxJar for Sale, Cell Phone, Inventory, Private listings

General description

Welcome!

We built this brand because we believe everyone should be able to see the world.

We craft environmentally friendly sunglasses (made with recycled, repurposed and plant based materials) and donate 10% of net profits to fund eye care for people in need.

According to a Cone Communications Millennial Corporate Social Responsibility (CSR) Study, “More than 9 in 10 Millennials would switch brands to one associated with a cause and two thirds use social media to engage around CSR.”

The brand has an established online presence with a custom-built website, active social media outlets and an email list. To date, the brand has restored vision for 15,000+ people.

We work with a fully audited eyewear manufacturer in China to source our sunglasses and microfiber cases. We also work with artisans in Guatemala and India to craft eyewear cases.

We have spent a lot of time and energy developing the brand, crafting the eyewear collection, forming non-profit partnerships and artisan groups, building our online presence and creating a team of ambassadors, mostly Instagram influencers. We also secured trademark registration with the USPTO. (Social media following - 18k, Email list - 14k and Ambassadors - 50)

Currently, I spend about 10 hours a week maintaining the company and my partner assists sporadically.

We have inventory and one contractor who handles customer support and fulfillment.

We are selling the brand because we have other endeavors and jobs and do not have the bandwidth to grow the business.

More details will be provided upon request.

Financials and traffic

The gross margin on the eyewear landed ranges between 82%-86%.

Average profit/month

$3,000 USD

Average overall profit margin

50%

Average number of sales/month

100

Value of inventory

$22,200 USD

Recent revenue

$281,808.00 USD

Recent traffic

164,802 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Bookkeeping is $185 per month.
Insurance is $500 annually.
FDA Establishment Fee - $4800 annually.

Expense item

Cost

Shopify plan

$95.00/month

Subscriptions (ie. Mailchimp, apps)

$150.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$800.00/month

Employees (Including contractors and freelancers)

$500.00/month

Domain

$2.00/month

Inventory

Other assets include:
For manufacturing, we have 3 eyewear frame molds and 2 temple molds (value - $15k).
We also have retail table top displays and an entire booth display for events and/or trade shows. (value - $5k)

Located in San Diego, CA

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

14,000 subscribers

Social media followers

18,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

The contractor handles customer service and fulfilling orders.

Why should someone buy this store?

The brand has great potential to scale.
If you have a desire to use business as a force for good, this brand is for you.

How can the future owner improve the business?

The highest potential lies in social media marketing, creating a referral program and marketing customization for corporate orders.
20% of revenues come from organic referrals.
We've sold 2,000+ units of eyewear and 10,000+ eyewear cases as corporate gifts.

What work have you put into the store?

We've secured trademark registration from the USPTO. We've developed all of the creative assets and content as well as eyewear designs and manufacturing molds. We have an existing customer base of 6,000, all social media outlets and an email list.

How many hours does it take to run this business per week?

10 hours

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