All prices in USD
  • Avg. revenue /month
    $11,624
  • Avg. sessions /month4,438
  • Avg. profit /month
    $3,350

Business Story

Why this business was started

I started this business to generate some additional income with the ultimate aim of quitting my 9-5 job.

I initially started out in the family gift niche which was fairly untapped back in 2017.

As competition has increased and over the last year or so I have started to focus more on sub niches e.g. Wife, Girlfriend, Daughter, Son, LGBT Wives, Girlfriends etc.

The reason of selling this business

We've spent the last year building a Facebook Ads agency, which has meant we don't really have the time to take this store forwards anymore. We have kept small campaigns running to keep the audience warm but it really needs someone who can dedicate more time to it.

Additionally, because I am based in the UK and the main market for the business is the USA, there are additional currency exchange rate fees which would not apply if the buyer were based in the USA

What's involved in running this business

Traffic to the store is generated using Facebook ads, Etsy and Pinterest. Etsy produced $25k sales ad free sales in 2019 alone. Whilst I can't transfer my Etsy store to you, I will give you the listing details and artwork for the best sellers so you can hit the ground running and make back your investment quickly, wihout the need for paid advertising.

I use two main suppliers, both based in the USA, who make and fulfill the orders on my behalf. This is all done via apps on the store, and there is no manual processing necessary. I use email marketing software to follow up after a sale and a review app to check levels of customer satisfaction.

New product research is key, most of which can be done on platforms like Etsy. This is how I have found ideas of products in the past, some of which have gone on to sell thousands of units.

This business was founded: about 4 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $11,624
    Verified
  • Avg. sessions /month4,438Verified
  • Avg. profit /month
    $3,350
  • Profit Margin27%
  • Avg. sales /month700
Other details about profit: Profit could be increased if the seller has a US bank account. Based in the UK has meant and % of orders would fail and some US customers were not permitted to purchase from a UK based company by their bank.
Total revenue
  • $581,195
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 221,902Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $10
      /year
    • Loox photo reviews att
      $29
      /month
    • Facebook Ads
      $10,000
      /month
    • Photoshop
      $15
      /month
    • Cost of goods (Shineon.com app)
      $4,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Shopify store including all products and Facebook page with 66k likes. I also have an Etsy shop, although this cannot be transferred I will provide details of the best sellers, together with the artwork so the buyer can hit the ground running and start making sales immediately.
    • Personal support after sale

      I will provide 1 hours of free support covering anything the buyer wishes to cover from product research to facebook advertising, via Zoom or Skype.
    • Domain

    • Product photos

      Product photos are produced by the supplier app and are included with the sale
    • Social media

      Total followers66,000subscribers
    • Suppliers

      My existing print on demand account which had a preferential level of support and pricing.
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    Branch out into other niches and add new print on demand product lines. Start an Etsy store and sell without advertising costs.

    Skills to have

    Knowledge of Facebook Advertising would be very advantageous

    PC
    Peter C.Current store owner

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