Fate Designs

Fate Designs features funky, high quality, Canadian-made clothing catered to the growing athleisure and festival niches.
Fate responds colourfully to the call to responsibility we are asked to take as guests and stewards on this planet during these uncertain times by creating durable, keepsake pieces, largely containing eco-conscious materials manufactured in close range to where the final piece crafted, in Montreal, Canada.

The athleisure industry is already huge and the festival lifestyle is taking off in leaps and bounds. With a little bit of vision, product diversification and proper marketing, this thing could springboard into the world of yoga and adventure, and become a cornerstone at parties.

These clothes are made-to-order. There is no physical inventory, and everything is dropshipped directly from the manufacturer.

• Market research, ads, social media engagement, email capture
• Keep the funky vibe implied in the photo campaigns, but gear them more toward yoga/meditation/outdoor adventure/dancing
• A more concerted effort into contacting shops and gyms to establish wholesale accounts.
• Refine collections down to a few specific outfits every season and use a dropshipping service to connect products from other stores to accessorize the idea of the lifestyle (ie, cork yoga mats, biodegradable sparkles, etc.)

-Creating each piece of art featured -Sleepless nights placing the art onto templates -Arranging photoshoots -All the Shopify admin

-Reach out to gyms / yoga studios / festival merchants as stockists - Expand creative and do more photoshoots featuring the clothing as works of art -Influencer relations. -Work with other designers to strengthen store selection and widen web presence.