Fate Designs features funky, high quality, Canadian-made clothing catered to the growing athleisure and festival niches.
Fate responds colourfully to the call to responsibility we are asked to take as guests and stewards on this planet during these uncertain times by creating durable, keepsake pieces, largely containing eco-conscious materials manufactured in close range to where the final piece crafted, in Montreal, Canada.
Why should someone buy this store?
The athleisure industry is already huge and the festival lifestyle is taking off in leaps and bounds. With a little bit of vision, product diversification and proper marketing, this thing could springboard into the world of yoga and adventure, and become a cornerstone at parties.
These clothes are made-to-order. There is no physical inventory, and everything is dropshipped directly from the manufacturer.
How can the future owner improve the business?
Market research, ads, social media engagement, email capture
Keep the funky vibe implied in the photo campaigns, but gear them more toward yoga/meditation/outdoor adventure/dancing
A more concerted effort into contacting shops and gyms to establish wholesale accounts.
Refine collections down to a few specific outfits every season and use a dropshipping service to connect products from other stores to accessorize the idea of the lifestyle (ie, cork yoga mats, biodegradable sparkles, etc.)
What work have you put into the store?
-Creating each piece of art featured
-Sleepless nights placing the art onto templates
-Arranging photoshoots
-All the Shopify admin
Time to run this business:approximately 2 hours per week
Traffic and Performance
Avg. revenue /month
$48
Verified
Avg. sessions /month235Verified
Avg. profit /month
$49
Profit Margin25%
Avg. sales /month2
Other details about profit:I've barely even pushed this site into the world. But the face value profit for any item of clothing is approximately 50%.
The reason why I haven't gotten into a steady profit stream: turns out I'm far more interested in making art than owning a business.
Total revenue
$1,638
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
8,011Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$20
/month
Domain
$1.67
/month
Sale Includes
Physical inventoryNot Included
Logo and branding assetsSee comment below
Personal support after sale-Casual creative input, as it comes.
Domain
Product photosAll the photos you see on the site and more will be transferred via Google Drive.
SuppliersNot Included
Mailing list
34subscribers
Social Media
Total followers1,000subscribers
Seller‘s Advice
How to grow this business
-Reach out to gyms / yoga studios / festival merchants as stockists
- Expand creative and do more photoshoots featuring the clothing as works of art
-Influencer relations.
-Work with other designers to strengthen store selection and widen web presence.
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Viktoria D.Running this business for almost 3 years
I'm sad to see this baby go after spending so much love and time helping her grow, but I am confident in her ability to walk on her own and get to the next level in a family with a more dedicated mind for marketing.
I will be more than happy to help in whatever ways I can after purchase, but I am letting this go because I am deeply compelled to go back to school and spend the bulk of my time and focus dedicated to my studies.
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