All prices in USD
$44,908
  • Avg. revenue /month
    $2,819
  • Avg. sessions /month3,469
  • Avg. profit /month
    $1

Business Story

Why this business was started

We took an outdoor sport we're passionate about and grew up enjoying with friends and family, and we wanted to build a business around it. This store provides a variety of core and accessory products across a wide range of price points. It truly does feature something for everyone that is into this hobby. We currently sell within the U.S. only but you certainly could expand the geographical domain.

The reason of selling this business

We're in our third year of running this store and haven't seen the profits take off like we hoped and expected. We have put a ton of work (hundreds of hours) into it and want to try something new with our time, as we already have full-time demanding jobs. We have listed this at the recommended price that Shopify's valuation tool came up with.

What's involved in running this business

Checking for needed negative keywords on a weekly basis. Creating and sending email blasts (we have around 550 people on our email list, with more signing up every day), posting on Facebook (284 follows & 272 likes). Fulfilling orders (easy). The most amount of time is spent taking phone calls and emails from people with questions to help choose the best product for their needs. You could also write blog posts if interested (we have a blog on the site.)

This business was founded: over 3 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,819
    Verified
  • Avg. sessions /month3,469Verified
  • Avg. profit /month
    $1
  • Profit Margin20%
  • Avg. sales /month10
Other details about profit: We have been profitable 10 of the last 28 months since we launched the store. Those months have been up to ~$3,200 in profit. We've been overspending on ads to try to chase sales, but apart from ads this store is very cheap to run (just the Shopify fee and we also use TrustGuard for ~$30/mo.).
Total revenue
  • $109,948
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 135,317Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $23
      /month
    • Domain
      $28
      /year
    • Klaviyo, TrustGuard
      $80
      /month
    • Adwords, Bing, Facebook
      $500
      /month

    Sale Includes

    • Physical inventory

      Not Included

    • Logo and branding assets

      Logo, tons of product and hero photos. A 29-page eBook we use as a lead magnet. A few unused articles for the blog. Klaviyo list of ~550 people. Facebook page, Pinterest account, Twitter account. Supplier relationships. A number of (free) apps are hooked up, including reviews (we have 84 certified reviews published.) High-end theme we bought (which you could swap out if you have other themes you prefer.)

    • Personal support after sale

      Walk through the products and suppliers, and how to order (a few are via email and a few are ordered via our suppliers' sites, which are easy and hands-off.) Walk through Facebook, Twitter, Bing, Adwords, and Pinterest.

    • Domain

    • Product photos

      Google Drive folder

    • Social media

      Total followers334subscribers

    • Suppliers

    • Mailing List

      550subscribers

    Seller‘s Advice

    How to grow this business

    Be more lean about ad spend. Hype up those products with stronger profit margin and limit those with lower margin. Do blog posts and podcast appearances in this hobby/sport's subject matter. Do more to piggyback on the popularity of this sport/hobby. One of our suppliers sells tons of other products we aren't selling so I would dig into those further.

    Skills to have

    It's easy to run. The biggest investment you'll benefit from is learning the products in this niche as customers do call and email looking for help choosing the right item for their needs. I'll give you a brain dump about them.

    Share

    TO
    Trolling O.Current store owner
    A Midwesterner by birth, I've lived around the country and now my wife and I live in the Rocky Mountain region where we enjoy the outdoors. We have learned a TON building and running this store, including skills every entrepreneur should have regardless of business type. This dropshipping store is in a niche I personally am passionate about (and our customers are SUPER passionate about) but we're ready to try a different business model besides dropshipping.

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