All prices in USD
  • Avg. Revenue /month
  • Avg. Sessions /month3,314
  • Avg. Profit /month
  • Inventory value


General description

An online fashion basics brand with a cult following, written about in the New York Times, Vogue, Forbes, and more. It was self-funded with $10k in personal savings, has zero debt, and had a net revenue of $177k last year (2017). Net direct revenue was $148k and net wholesale revenue was $29k. It is a lean business with zero customer acquisition costs. The customer base, email list, and social following are all highly engaged. For example, the repeat customer rate hovers around 35% and the email open rates are consistently above 25%.

Why should someone buy this store?

This business is turnkey — it has brand recognition in the market, a dedicated following + audience, is already "in" with top publications, and has a very clear and strong brand position and visual identity.

It is the perfect lifestyle business for someone who wants to open + operate a fashion / lifestyle brand, and it also has huge potential for growth as all the groundwork has been laid.

How can the future owner improve the business?

The future owner can improve the business by introducing more products, ramping up email marketing efforts, Facebook retargeting, and brand activations / partnerships.

What work have you put into the store?

I worked with a top graphic design firm to create an impeccable website that is robust, user-friendly and highly optimized for conversion. It has been fine-tuned, updated, and improved over several years.

I cultivated a community around the brand that goes beyond the products we sell and has made it into a lifestyle brand.

I established trust with customers in terms of both the products we sell and the service they receive, and now have a customer list of 3,200 people with an above average retention rate.

I established relationships with top factories + vendors committed to the highest quality with short lead times and competitive unit costs.

I grew the social media following to 10k on Instagram organically.

Time to run this business: approximately 60 hours per week

Traffic and Performance

  • Avg. Revenue /month
  • Avg. Sessions /month3,314Verified
  • Avg. Profit /month
  • Inventory value
  • Profit Margin70%
  • Avg. Sales /month125

Other details about profit: I have grown this business with a very bootstrapped, scrappy strategy. As a result, it is incredibly lean, agile, and has minimal operating costs.

Last 3 years revenue
Revenue data comes directly from Shopify and cannot be edited by the seller
Last 3 years traffic
Traffic data comes directly from Shopify and cannot be edited by the seller


  • Shopify plan
  • Inventory warehouse
  • Domain
  • Mailchimp, Media Temple
  • Adobe Illustrator

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers14,000subscribers

    Why use Exchange?

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    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

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    Encrypted payment capture

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    Take time to inspect the business

    Once you submit payment to and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.