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$392,000 USD

Private listing #784490

Appears in Fashion and apparel , United States, New York, Established businesses, Large Business, Businesses using Shipstation for Sale, Inventory, Private listings, Highly Profitable businesses, Retail Stores

General description

An online fashion basics brand with a cult following, written about in the New York Times, Vogue, Forbes, and more. It was self-funded with $10k in personal savings, has zero debt, and made $150k in net sales last year.

It is a lean business with zero customer acquisition costs. The customer base, email list, and social following are all highly engaged. For example, the repeat customer rate hovers around 35% and the email open rates are consistently above 25%.

Financials and traffic

I have grown this business with a very bootstrapped, scrappy strategy. As a result, it is incredibly lean, agile, and has minimal operating costs.

Average profit/month

$7,500 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$14,000 USD

Recent revenue

$7,397.95 USD

Recent traffic

3,618 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





Located in New York, NY

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

3,800 subscribers

Social media followers

14,000 people

Q & A

Why should someone buy this store?

This business is turnkey — it has brand recognition in the market, a dedicated following + audience, is already "in" with top publications, and has a very clear and strong brand position and visual identity.

It is the perfect lifestyle business for someone who wants to open + operate a fashion / lifestyle brand, and it also has huge potential for growth as all the groundwork has been laid.

How can the future owner improve the business?

The future owner can improve the business by introducing more products, ramping up email marketing efforts, Facebook retargeting, and brand activations.

What work have you put into the store?

I worked for several years with a top graphic design firm to create an impeccable website that is robust, user-friendly and highly optimized for conversion.

I cultivated a community around the brand that goes beyond the products we sell and has made it a lifestyle brand.

I served our customers with the utmost respect and desire to please, and now have a customer list of 3,200 people with an exceedingly high retention rate.

I established relationships with top factories + vendors committed to the highest quality.

I grew the social media following to 10k on Instagram organically.

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