• Avg. Revenue /month
  • Avg. Sessions /month3,421
  • Avg. Profit /month
  • Inventory value

General description

An online fashion basics brand with a cult following, written about in the New York Times, Vogue, Forbes, and more. It was self-funded with $10k in personal savings, has zero debt, and had a net revenue of $177k last year (2017). Net direct revenue was $148k and net wholesale revenue was $29k. It is a lean business with zero customer acquisition costs. The customer base, email list, and social following are all highly engaged. For example, the repeat customer rate hovers around 35% and the email open rates are consistently above 25%.

Why should someone buy this store?

This business is turnkey — it has brand recognition in the market, a dedicated following + audience, is already "in" with top publications, and has a very clear and strong brand position and visual identity.

It is the perfect lifestyle business for someone who wants to open + operate a fashion / lifestyle brand, and it also has huge potential for growth as all the groundwork has been laid.

How can the future owner improve the business?

The future owner can improve the business by introducing more products, ramping up email marketing efforts, Facebook retargeting, and brand activations / partnerships.

What work have you put into the store?

I worked with a top graphic design firm to create an impeccable website that is robust, user-friendly and highly optimized for conversion. It has been fine-tuned, updated, and improved over several years.

I cultivated a community around the brand that goes beyond the products we sell and has made it into a lifestyle brand.

I established trust with customers in terms of both the products we sell and the service they receive, and now have a customer list of 3,200 people with an above average retention rate.

I established relationships with top factories + vendors committed to the highest quality with short lead times and competitive unit costs.

I grew the social media following to 10k on Instagram organically.

Time to run this business: approximately 60 hours per week
Traffic and Performance
  • Avg. Revenue /month
  • Avg. Sessions /month3,421Verified
  • Avg. Profit /month
  • Inventory value
  • Profit Margin70%
  • Avg. Sales /month125
Last 3 years revenue
Revenue data comes directly from Shopify and cannot be edited by the seller
Last 3 years traffic
Traffic data comes directly from Shopify and cannot be edited by the seller
  • Shopify plan
  • Inventory warehouse
  • Domain
  • Mailchimp, Media Temple
  • Adobe Illustrator
Sale Includes
  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Social Media

    Total followers14,000subscribers
    Mailing list3,800subscribers