All prices in USD

Private listing #81540

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$149,500
  • Avg. revenue /month
    $18,420
  • Avg. sessions /month10,022
  • Avg. profit /month
    $4,280
  • Inventory value
    $8,212

Business Story

Why this business was started

We decided to start this business because we saw huge growth over the last couple of years for the product and saw an opportunity to create a strong brand and deliver quick returns, providing additional revenue for the founders.

This listing is for an eCommerce business created in June 2020 in the beauty niche. The Shopify store includes one primary SKU with an additional 15 accessory SKUs related to shaving products for men. The brand was featured on GQ, has strong branding, and positive reviews. Minimal effort is required from the Seller to maintain the business.

The top three traffic channels for the Shopify domain are paid search (65.72%), direct (11.39%), and social (7.82%). These come from the UK (94.14%), the US (2.21%), and Ireland (0.32%).

The reason of selling this business

The seller is raising funds for an investment opportunity, not related to ecommerce

What's involved in running this business

Inventory is shipped from 3 China-based suppliers to a 3PL warehouse in the UK who pick, pack, and fulfill orders.

The two owners of the business spend an average of 7 hours per week reviewing Google Analytics and monitoring the performance of Facebook and Google Ads. The Sellers also monitor inventory and profit levels. On a monthly basis, the Sellers update campaigns and sales messaging.

Social media accounts are used for advertising but organic traffic isn't a significant driver for sales. The email list is used for product launches and to announce sales. Automations are in place for abandoned carts recoveries.

This business was founded: over 1 year ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $18,420
    Verified
  • Avg. sessions /month10,022Verified
  • Avg. profit /month
    $4,280
  • Inventory value
    $8,212
  • Profit Margin25%
  • Avg. sales /month325
Other details about profit: Based on the last 12 months: $15,635 Monthly Revenue $4,280 Monthly Net Profit
Total revenue
  • $386,816
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 210,462Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $200
      /month
    • Domain
      $20
      /year
    • Judge Me Product Reviews, Google Shopping Feed, Candy Rack, Recharge, Codisto, Lifetimely
      $148
      /month
    • Google + Facebook
      $5,310
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All creative assets will be provided and sent across via Dropbox or Wetransfer
    • Personal support after sale

      The seller is willing to provide 2 months of support with approximately 2 hours per month. Additional time may be agreed as part of the sale if desired.
    • Domain

    • Product photos

      All product photos will be provided and sent across via Dropbox or Wetransfer
    • Social media

    • Suppliers

      There is one primary supplier who has a strong relationship with the seller and this will be passed onto the buyer. The supplier provides replacements for any faulty goods ensuring that profit is maximised and issues are quickly rectified.
    • Mailing List

      4,938subscribers

    Seller‘s Advice

    How to grow this business

    Expanding into other ecommerce marketplaces i.e. Amazon Selling internationally Driving awareness through PR

    Skills to have

    Skills in the following areas would be advantageous:

    Monitoring paid advertising campaigns Managing inventory levels Doing an all-site check for broken links on a monthly basis

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