All prices in USD
  • Avg. revenue /month
    $14,739
  • Avg. sessions /month9,516
  • Avg. profit /month
    $3,780
  • Inventory value
    $300

Business Story

Why this business was started

The business was started in 2013 and launched in May 2014. As the principals have extensive experience in product development/marketing and large-scale IT implementations, they were well placed to take advantage of the growth in the online drop shipping furniture sector in the UK. The business has shown year on year growth organically from that point. All supplier relationships will be provided in the sale.

The reason of selling this business

The principals are a couple and have for the past 12-18 months suffered from family health issues; this has resulted in an inability to provide the necessary input in terms of time and effort to grow the business as desired.

What's involved in running this business

The business can easily be broken down in to manageable segments. 1. Marketing; management of digital marketing platforms and sales generation; support and management of Social Media platforms and marketing. Various tools are used to assist in this process. 2. Inventory management; the sourcing of new vendors and updating of products from existing vendors. Stock management is mostly automated across 30+ vendors. 3. Admin, customer services and financial management.

This business was founded: almost 6 years ago
Time to run this business: approximately 60 hours per week

Traffic and Performance

  • Avg. revenue /month
    $14,739
    Verified
  • Avg. sessions /month9,516Verified
  • Avg. profit /month
    $3,780
  • Inventory value
    $300
  • Profit Margin25%
  • Avg. sales /month100
Other details about profit: The profit numbers provided by Shopify are averaged over the past 5 years and therefore average down to initial numbers from business launch. There are seasonal variances in the market however revenues have hit $40-50,000 in a month previously.
Last 4 years revenue
  • $840,099
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 542,433Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $1
      /month
    • Domain
      $100
      /year
    • Google/Facebook
      $1,500
      /month
    • Office 365/apps and plug ins
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All brand assets, designs and original brand descriptions provided by Dropbox.
    • Personal support after sale

      Training on the systems will be included in the sale. Full information and support documentation as to the supply chain will be provided. Full operational support will be included with back up for up to 3 months(negotiable). Digital Marketing services are available at an extra cost.
    • Domain

    • Product photos

      All photos are loaded in Shopify, original high resolution images provided by Dropbox. Over 20,000 images available
    • Social media

      Total followers12,187subscribers
    • Suppliers

      Not Included
    • Mailing List

      6,378subscribers

    Seller‘s Advice

    How to grow this business

    There is a raft of opportunities to grow the business primarily through effort rather than financial investment. The site is highly functional utilising the best available technologies for responsiveness, SEO, recommendation and personalisation.

    From a marketing standpoint there are opportunities to be explored with CPA and CSS as only Google has been used thus far. CSS and Affiliate marketing in particular represent excellent opportunities for increased revenues as does the use of marketplaces such as Amazon and Ebay which can be integrated to perform automatically.

    New supplier and product opportunities can be used to increase margins further, especially through direct connection with suppliers which could lead to wholesale and distribution opportunities.

    Skills to have

    A knowledge of the furniture market would be advantageous but is not necessary as the supply chain is well established. Digital marketing skills would also be valuable to fully take advantage of the infrastructure provided by the sale.

    Share

    SA
    Steve A.Current store owner
    The business is owned by a married couple with experience in IT and Marketing respectively. They both have extensive experience with Blue Chip companies and have developed a formalised business structure which allows for high levels of automation and a robust operational model. This sale represents an excellent opportunity to hit the ground running and expand on a very solid and establish brand, with a highly efficient platform that has taken years to perfect.

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