All prices in USD
  • Avg. revenue /month
    $46,732
  • Avg. sessions /month55,203
  • Avg. profit /month
    $5,000

Business Story

Why this business was started

I started this business back in 2013 as I myself had become very passionate about the subject matter and wanted to build something that would afford me the opportunity to spend more time researching the subject matter and networking within the various communities adjacent to it. As a POD company, it's a great way of raising revenue to put towards content creation within this space to grow its social media presence, or simply to continue reinvesting back into the company to perform more efficiently and at an increasingly larger scale.

The reason of selling this business

I had a falling out with my employees in 2018 and have been running the business by myself since then, while working on other businesses that have exceedingly taken up more of my time, energy and passion. I believe the company could use a more passionate and dedicated owner to take over and continue to grow it from here in the years to come.

What's involved in running this business

Fulfillment of orders can be done through an outside POD company to start as to keep startup costs low. If you have the funding or already have the equipment, the products can be printed on-demand with 1-2 DTG printers. An understanding of SEO and the ability to be active on and leverage social media would be ideal, as would an understanding of Facebook ads as the audience for these products can be targeted through there. Lastly, the ability to handle graphic designing yourself or to manage a graphic designer in order to turn around timely designs and build new collections based on current events that drive traffic to the site (e.g. the upcoming 2020 elections).

This business was founded: almost 7 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $46,732
    Verified
  • Avg. sessions /month55,203Verified
  • Avg. profit /month
    $5,000
  • Profit Margin40%
  • Avg. sales /month150
Other details about profit: We saw the height of our sales and traffic during the months following the 2016 elections, leading up the Women's March in 2017. We tend to see big spikes in sales depending on the news cycle and current events. Because of the decrease in time and attention paid to the company in the past 12 months, you'll see a decrease in sales and profits. The difference here is really time and attention paid to the company. With a dedicated owner at the helm, ideally with a background or knowledge of digital marketing and a willingness to reactivate our social media audience (200k+ on Facebook) and put some ad dollars behind the products on social media, this company has the potential to make an impact in the general marketplace and create a solid revenue stream for its' new owner/operator(s).
Last 5 years revenue
  • $2,990,856
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 3,533,038Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $20
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo and branding assets include our logo and name, which is trademarked, along with any and all images that you see on our website and social media accounts, including UGC (user-generated content).
    • Personal support after sale

      Happy to provide any consultation I can in the months following the sale, if needed. This can be done through FaceTime conversations or email support.
    • Domain

    • Product photos

      The product photos are the ones displayed on the site already and will be transferred over along with the website itself.
    • Social media

      Total followers220,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      70,000subscribers

    Seller‘s Advice

    How to grow this business

    There is an immense growth potential ahead for this company with the right, motivated, and passionate owner. The two growth channels that are relatively untapped for this company at the moment are selling its items wholesale to retailers and releasing timely collections and new designs centered around important political and feminist events and conversations as they stir up in real time (both domestic to the USA and globally), which will leverage the brand's strong SEO that is has built up over the past 6 years.

    Skills to have

    The ideal owner would be one that's passionate about spreading conversations, has an understanding of SEO, and can grow the company through a re-dedication to social media, wholesale outreach, and management of a graphic designer/illustrator or the ability to do it themselves.

    SC
    Sarah C.Current store owner
    I'm a young(-ish) entrepreneur that operates in e-commerce, digital marketing, and POD spaces at the moment. I'm super proud of what I've been able to accomplish with this brand over the course of the past 6 years and would love to hand it off to someone who can take it and continue to grow with it!

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