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$127,000 USD

Fenchii

www.fenchii.com

Appears in Fashion and apparel , Established businesses, Large Business, Dropshipping, Home Business for sale, Lifestyle, Oberlo stores for sale

General description

Hey there, first of all, excuse my english. I am from Germany.

Due to establishing a new company with other persons, we decided on a strict contract rules, which is that i cannot run any other businesses while working in this new company.

That is the main reason i am selling my store, that has been my life the last couple months :(

Store language: English Worldwide shipping Store Type: Dropshipping Supplier: Aliexpress/Oberlo

The store was opened on June 29th 2018 selling sunglasses only, slowly expanding to more accessory types like bags, earrings, bracelets, necklaces, etc..

Hand on heart: I am not passionate about accessories, yet i decided going into this niche after a few minutes of researching. Combined with other social media platforms like Instagram, it is a strong niche where you can sell all year long.

By now, just a couple months later i can proudly publish the stores data

Revenue: $80100 Product Costs: $32611 FB Ads Costs: 37912

Some Highlights:

  • Email Subscribers: 1900
  • Klaviyo Email Flows: 7 (21 Emails that are sent automatically based on customers behaviour). Dont worry, it was not me writing the emails ;)
  • 204 active ambassadors (affiliates) that are selling our products for a 20% commission (the affiliate program is running through Refersion)
  • 20+ influencers already received free products and are tagging and loving Fenchii
  • Super easy product import via Oberlo App
  • Automated Review App asking for image reviews in exchange for a discount
  • Automated shipping information emails

Financials and traffic

The 12 % margin is net profit after all expenses (Facebook and Product costs) I had a lot of trouble starting with Facebook ads not using my mothers language. I believe, i wasted a lot of money looking back at this.

My Paypal got frozen exactly when the store hit its most profitable tim, when the FB-pixel was fed with a lot information, and the ads were running one month already, scaling vertically and horzontally. The 7-day-long Paypal freeze was unbearable and by that time, summer was almost over (The profits are ~95% of the sunglasses.). So i decided to stop the ads trying to focus on organic reach until today.

Average profit/month

$5,000 USD

Average overall profit margin

12%

Average number of sales/month

1,000

Average Monthly revenue

$25,843.69 USD

Average Monthly traffic

20,272 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$250.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$10,000.00/month

Employees (Including contractors and freelancers)

$600.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Instagram

fenchii_official

Pinterest

fenchii_official

Mailing list

1,900 subscribers

Social media followers

4,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

The Assistant was from the Philipines and helped with Customer Support, Order Fulfillment, Product research, etc...

Why should someone buy this store?

This store is about to explode very soon. (revenue-wise). me and a virtual assistant put everything we had in that store. Acquiring affiliates and influencers, giving 200% in terms of customer service to build a great and trustable brand. We have alot of real reviews, people LOVE Fenchii :)

How can the future owner improve the business?

-Add new products regularly -Keep growing the Instagram and Pinterest profiles (they are very low yet and theres SO much potential in these platforms) -Keep growing the affiliate participants -Keep working with Influencers -Expand Email Flows - So much more...

What work have you put into the store?

That's a good question. I have put in all my knowledge and every free minute of my time in that project.

How many hours does it take to run this business per week?

7 hours

$127,000 USD

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