It is a fantastic investment for someone who does not want to start everything from scratch. Every detail was added with a thought about trends, fashion, style and aesthetics. In addition, it does have a merely developed brand image across the social media like Instagram and Facebook.
As I am currently a student, I did not have the opportunity to invest a lot in to this business, thus, in case the new owner does, it will likely lead to much higher revenues and consequently profits. In addition, the only other problematic issue I see in Fildonne is the time it takes for the products to arrive to the customer.
A lot of research involving the trends (i.e. the polka dot, the vertical line patterns, the natural colours that are most trendy in 2018), promotion through social media, gathering all of the information to make sure there are all types of payment available for the customer, trying out different apps to contribute towards the look of the site but most importantly, love.