All prices in USD
  • Avg. revenue /month
    $5,650
  • Avg. sessions /month5,108
  • Avg. profit /month
    $1,000
  • Inventory value
    $6,000

Business Story

Why this business was started

June 2018 is when I first started the business. I spent a lot of time making sure the product was set up and ready to go. September 2019 was when the business actually kicked off with all the foundations in place. The massage gun industry is booming, and Fire and Falcon is ready to expand massively for someone who is able to spend a few hours a week (sadly not a luxury I have right now).

I initially wanted to learn all about digital marketing (of course the extra money doesn't hurt at all!). I felt like dropshipping was a great starting point for learning digital marketing. Now that the business is branded and working more like a non-dropshipping business, I have been able to learn about more traditional marketing and brand growth. That makes this the perfect business to learn digital marketing for eCommerce as well as explore more traditional marketing methods.

The business is great because there is no cost of keeping inventory and you don't need to store it at home. Everything has become automated and just needs someone who is able to increase the ad spend and monitor the growth.

The reason of selling this business

Going into my final year of university means that I don't have time to dedicate to the business. There is huge potential for this company to take off and I would love to see it continue to grow into a household brand much like HyperIce and Theragun are.

What's involved in running this business

Fully automated fulfillment process. There is currently a fulfillment company in China who are dealing with fulfillment and shipping. They have an app integrated into Shopify which fulfillment is automatic within 24 hours or so from purchase.

Google advertising campaigns are operational and some are paused (can be unpaused when you want to increase ad spend)

Customer communication takes up maybe 20 minutes per day. There is around 8 months of Facebook Pixel data built up and waiting to be used. I am not confident in Facebook ads so I have not pursued that medium yet.

This business was founded: over 1 year ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,650
    Verified
  • Avg. sessions /month5,108Verified
  • Avg. profit /month
    $1,000
  • Inventory value
    $6,000
  • Profit Margin15%
  • Avg. sales /month30
Other details about profit: Before scaling down ads, I was achieving the numbers as above. Due to COVID and university exams, I scaled down operations and currently doing 1 sale per week or so. I am not spending any time on the business apart from customer emails so the brand awareness and advertising is minimal. As can be seen in the 2019 Q4 graph, this business has an amazing potential for someone who can invest 6-7 hours per week on the business.
Total revenue
  • $90,393
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 81,742Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $14
      /year
    • Affiliate Subscription
      $16
      /month
    • Google Ads
      $500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo design, in PNG and PSD format. Transferred via Google Drive
    • Personal support after sale

      Help with Google Ads, anything relating to communication with the fulfillment company. Happy to help with anything for a few months after the transfer of ownership. I will be able to check any Facebook or Google Ads for as long as I can, making sure that they are being set up as appropriate for the business. I also have ConnectRetarget which allows you to retarget Facebook users based on the time they have spent on the website and how far they have scrolled down the page. I will leave this running on the store for a minimum of 12 months (free of charge to you).
    • Domain

    • Product photos

      Professional photos taken with and without professional models. Repository of 20Gb of footage and pictures available for use. All transferred via Google Drive and Mega
    • Social media

      Total followers1,000subscribers
    • Suppliers

      Fulfillment company in China who handle product procurement. They will also help you find other products to sell on the store and deal with shipping, tracking emails and product inventory. Company is run by an English gentleman named Phil which is fantastic in terms of fast communication and useful information (both for your store and any eCommerce store in general)
    • Mailing List

      800subscribers

    Seller‘s Advice

    How to grow this business

    Increase budget on Google Ads

    Make use of Pixel data on Facebook and explore Facebook Ads

    Huge opportunities to reach out to influencers, sports teams and the like. I have received countless emails over the past 6 months of partnerships with

    Skills to have

    Almost fully automated store except for customer emails. Lots of opportunity to expand the business with whatever skillset you already have.

    Knowledge of dropshipping is good, but not necessary as all the systems are currently set up and operational. You will have lots of time to work on your skills whilst this continues to make money. Then when you are confident in expanding, the business will be ready.

    Black Friday was particularly successful last year, and I know it will also be hugely successful this year.

    Share

    JP
    Jay P.Current store owner

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