All prices in USD
$18,000
  • Avg. revenue /month
    $2,688
  • Avg. sessions /month2,609
  • Avg. profit /month
    $1,000

Business Story

Why this business was started

To fill a gap in the market in Australia, a single store where customers can find a selection of beautiful, quality products, primarily aimed at guys who appreciate good design, as well as for their friends and partners wishing to buy gifts for them.

The reason of selling this business

My circumstances have changed as a result of Covid, and some other family matters over the past year, and I no longer have the time necessary to keep building the business while also supporting all of my web development clients.

What's involved in running this business

  • seeking out new products.
  • ordering and receiving stock.
  • creating product listings, and keeping up with market pricing.
  • fulfilling and dispatching customer orders.
  • responding to customer enquiries.
  • email marketing.
  • social media posts.
  • running advertising campaigns.
This business was founded: about 5 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,688
    Verified
  • Avg. sessions /month2,609Verified
  • Avg. profit /month
    $1,000
  • Profit Margin30%
  • Avg. sales /month35
Other details about profit: Sales and profit fluctuate a little throughout the year, but increase around key dates including valentines day, father's day, and particularly at Christmas, where they often reach in the range of $10-$15,000 in a month. Focused campaigns always boost sales, and we've had numerous months throughout the year that have exceeded $10k when running a campaign. I haven't been advertising regularly since Covid began due to lack of time and so site visits have been less consistent than over previous years.
Total revenue
  • $169,333
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 164,369Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $31
      /month
    • Domain
      $35
      /year
    • On average I spend in the area of $200 per month on Google. My marketing efforts and spend increase in the lead up to Christmas.
      $200
      /month
    • Photoshop for product image editing
      $15
      /month
    • Monthly warehouse/storage cost, business insurance.
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All resources, logos, banners and photoshop files will be made available / transferred via zip files.
    • Personal support after sale

      I'll be available to assist with any questions and support you need in the first month, and for a few hours a month for the following two months. If you would like further support beyond that I'm happy to provide it and could do that at an hourly rate, as per my web development work. I can assist with tasks related to the business as well as assisting with any Shopify or ongoing customisation requirements you may have.
    • Domain

    • Product photos

      These will all be provided, and made available / transferred via zip files.
    • Social media

      Total followers5,400subscribers
    • Suppliers

      I'll introduce you to my suppliers and contacts. 99% of our products are purchased, warehoused and dispatched by us to our Australian customers. We have a couple of items that are sent direct from our supplier to the customer. We have relationships with some fantastic Australian and International brands. I haven't included existing stock in the listing to give you flexibility on this, though if a buyer would prefer it, I'd be happy to include it and adjust the sale price to cover the cost of the stock (co-ordinated via Exchange Marketplace). Fitzrovia & Co. is setup to accept payments using Paypal, Afterpay, Zip, Humm and Laybuy, each of which charge a transaction fee per sale, ranging in the area of 3-5% - only charged on successful transactions. Parcels are sent Australia-wide via AusPost and typically cost between $6-$12 for most orders, some larger items can cost up to $25 though these items are also usually above $250 and able to absorb that extra delivery cost. We charge flat rate delivery for items under $100, which helps to cover much of the delivery cost on lower cost items.
    • Mailing List

      1,400subscribers

    Seller‘s Advice

    How to grow this business

    I'd consider expanding the offering under men's accessories as this has been our most popular category, and also look at positioning the store slightly more as a design store, than solely a men's gift/design store. As our audience has grown it's split more evenly between men and women, and our female audience regularly add items for themselves. Adding beautifully designed homewares and small to medium furniture items that fit cohesively with our existing style is likely to be well received by our entire audience. I'd also suggest spending more time on marketing, as this is an area that's been much needed and that I've lacked the time and experience to do well.

    Skills to have

    Ideal skills to have include... - customer service experience / or a desire to offer a great customer experience every time. - experience with marketing, and social media posting - experience or interest in Advertising / Google Ads

    Share

    AC
    Adam C.Current store owner
    I'm a web developer by trade, with twenty years experience. I'm based in Melbourne and have worked with clients from small to large business globally, creating and supporting websites and ecommerce stores. I'm passionate about great customer service.

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