- Avg. revenue /month$2,688
- Avg. sessions /month2,609
- Avg. profit /month$1,000
Why this business was started
To fill a gap in the market in Australia, a single store where customers can find a selection of beautiful, quality products, primarily aimed at guys who appreciate good design, as well as for their friends and partners wishing to buy gifts for them.
The reason of selling this business
My circumstances have changed as a result of Covid, and some other family matters over the past year, and I no longer have the time necessary to keep building the business while also supporting all of my web development clients.
What's involved in running this business
- seeking out new products.
- ordering and receiving stock.
- creating product listings, and keeping up with market pricing.
- fulfilling and dispatching customer orders.
- responding to customer enquiries.
- email marketing.
- social media posts.
- running advertising campaigns.
Traffic and Performance
- Avg. revenue /month$2,688Verified
- Avg. sessions /month2,609Verified
- Avg. profit /month$1,000
- Profit Margin30%
- Avg. sales /month35
- Shopify plan
- On average I spend in the area of $200 per month on Google. My marketing efforts and spend increase in the lead up to Christmas.
- Photoshop for product image editing
- Monthly warehouse/storage cost, business insurance.
Physical inventoryNot Included
Logo and branding assetsAll resources, logos, banners and photoshop files will be made available / transferred via zip files.
Personal support after saleI'll be available to assist with any questions and support you need in the first month, and for a few hours a month for the following two months. If you would like further support beyond that I'm happy to provide it and could do that at an hourly rate, as per my web development work. I can assist with tasks related to the business as well as assisting with any Shopify or ongoing customisation requirements you may have.
Product photosThese will all be provided, and made available / transferred via zip files.
SuppliersI'll introduce you to my suppliers and contacts. 99% of our products are purchased, warehoused and dispatched by us to our Australian customers. We have a couple of items that are sent direct from our supplier to the customer. We have relationships with some fantastic Australian and International brands. I haven't included existing stock in the listing to give you flexibility on this, though if a buyer would prefer it, I'd be happy to include it and adjust the sale price to cover the cost of the stock (co-ordinated via Exchange Marketplace). Fitzrovia & Co. is setup to accept payments using Paypal, Afterpay, Zip, Humm and Laybuy, each of which charge a transaction fee per sale, ranging in the area of 3-5% - only charged on successful transactions. Parcels are sent Australia-wide via AusPost and typically cost between $6-$12 for most orders, some larger items can cost up to $25 though these items are also usually above $250 and able to absorb that extra delivery cost. We charge flat rate delivery for items under $100, which helps to cover much of the delivery cost on lower cost items.
How to grow this business
I'd consider expanding the offering under men's accessories as this has been our most popular category, and also look at positioning the store slightly more as a design store, than solely a men's gift/design store. As our audience has grown it's split more evenly between men and women, and our female audience regularly add items for themselves. Adding beautifully designed homewares and small to medium furniture items that fit cohesively with our existing style is likely to be well received by our entire audience. I'd also suggest spending more time on marketing, as this is an area that's been much needed and that I've lacked the time and experience to do well.
Skills to have
Ideal skills to have include... - customer service experience / or a desire to offer a great customer experience every time. - experience with marketing, and social media posting - experience or interest in Advertising / Google Ads
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.