All prices in USD

Fol'ding'Horse by Petit Cheval

www.foldinghorse.com
$500
  • Avg. revenue /month
    $79
  • Avg. sessions /month456
  • Avg. profit /month
    $25

Business Story

Why this business was started

I've created this Boutique to get to know how the dropshipping business and the Shopify platform work. Fol'ding'Horse is the result of many hours of work and fun, search for products, understanding how a Shopify Boutique is structured, how it can be promoted through digital channels (FB, Google, etc.).

The reason of selling this business

Learning how Shopify and dropshipping work was very instructive but it is not my main activity. I'm sure that you will take it the next level: it's just waited for you to take the reins!

What's involved in running this business

Take orders on AliExpress, following up the good delivery of goods. Keep on eye on competition and novelties - keep the Boutique up-to-date. Marketing is what takes most of the time: Ads, newsletter, articles. It takes between 1 to 4h/week depending on your level of activity (how often you update the boutique, renew the ads, etc.)

This business was founded: 10 months ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $79
    Verified
  • Avg. sessions /month456Verified
  • Avg. profit /month
    $25
  • Profit Margin29%
  • Avg. sales /month10
Other details about profit: Pay attention to competition and observe what they sell. Compare their prices to yours, try to be slightly cheaper while keeping an eye on your margins (Oberlo blog articles provide with very good piece of advice when it comes to manage margins. Aim for 4x - 8x max ROI should definitely be profitable while being cheaper than competition). I've just started to explore but I sell between 2x (for the most cost-expensive product around 20-30$) up to 8x (for cheaper costing products around 1-8$). When taking into account the Shopify license, fees, marketing, etc. profits are still about 30% of the selling price. But of course, this was just a test phase and this needs to be further leveraged.
Total revenue
  • $713
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 4,107Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $16
      /year
    • Translator (EN/NL)
      $20
      /month
    • Facebook
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Via WeTransfer (png, jpeg, eps)
    • Personal support after sale

      1h follow up to explain the basics of the Boutique: what is Oberlo, how can you find the product, take an order, follow up on the orders. How you can change your Website (sections products, etc.) and how you can link you sales channels.
    • Domain

    • Product photos

      Come along with OBERLO (source = AliExpress)
    • Social media

      Total followers196subscribers
    • Suppliers

      Every product is connected to a seller on AliExpress via Oberlo.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Everything is ready for a smooth start. Next nice-to-have would be to increase organic presence by writing more horse-related (and fun!) content on the blog,on Facebook, Instagram and develop Pinterest presence. Increase paid presence on those platforms is definitely a must (you may consider adding Snap to target a young audience 16-24 for eg.) I'd not go for paid search on Google until the Boutique has an establish presence and concrete content with more than 100 visits per day (unless you master Google and are able to perfectly target users and wisely choose your keywords). Pay attention to competition and observe what they sell. Compare their prices to yours, try to be slightly cheaper while keeping an eye on your margins (Oberlo blog articles provide with very good piece of advice when it comes to manage margins. Aim for 4x - 8x max ROI should definitely be profitable while being cheaper than competition).

    Skills to have

    Basics of FB ads. Snap and Pinterest are a nice-to-have. But all the Shopify functionalities are quite intuitive and straightforward. Of course, loving for horses and equitation is an advantage: you better speak about what you care for!

    Share

    JL
    Jo L.Current store owner
    Hi, my name is Jo. I'm 35 and live in Belgium. I'm active in digital marketing and buying. I've created this Boutique to get to know how the dropshipping business and the Shopify platform work. Fol'ding'Horse is the result of many hours of work and fun, search for products, understanding how a Shopify Boutique is structured, how it can be promoted through digital channels (FB, Google, etc.). It was very instructive but it is not my main activity. I'm sure that you will take it the next level: it's just waited for you to take the reins!

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