This store came about with my interest in the concept 'sex sells' and all the instagram influencers in some way shape or form leveraging sex to amass audiences. I was very into the concept when i first ordered the product. I made the mistake of ordering the product from my supplier 1 week before Chinese new year and it wasn't another 2.5 months until i received the product. (That is not the case now, new stock arrives 10-12 days after ordering) I then lost interest in the product as other products and projects i had been working on grew and took over my time. When the product arrived I made a few videos and memes and promoted them on a relatively small budget and sold the stock i had. It took me about 19-21k worth of Influencer posts across around 40-50 days to sell 3k units / $75,000. The product and shipping cost amounted for another $9k and left around $46,000 in profit.
I also played around a bit with Facebook and have 2 professionally shot creatives by Ecom Vids (Google them) but i didn't really test many interest. One thing to note, I got them to raise the Ad account billing cap to 10k on the ad account for this brand as i planned to test a lot but never really did. The buyer will gain access to this ad account as Facebook seems to look the other way on this ad account for the frisky creatives.
Financials and traffic
Main expense is IG Influencers / marketing spend, Dice are $2 a set plus shipping. So product cost is relatively low.
Average overall profit margin
Average number of sales/month
Value of inventory
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
IG Influencers is the primary way of advertising utilized to promote this brand.
If you acquire this store you will be getting a winning product that has not been saturated at all. On top of that a good sized social media following, around 40k IG followers. ENGAGED NOT FAKE, videos get 20-30k views, and 2-3k likes. I don't post consistently and the IG alone could produce a considerable amount of revenue as it is always reaching new people.
This store is also proved to work via IG influencers and was only ran for a month so the product and the store are overall pretty virgin.
How can the future owner improve the business?
Consistency is going to be key in the success of this business just like any other. The Instagram is a major asset and a good content curation and creation strategy will allow you to generate revenue just from the following.
What work have you put into the store?
This store was really just an interesting idea i wanted to explore. It's a cool product and it's really early and not nearly exhausted and perfect for the upcoming holiday season. As you can see from the sales i really only pushed the product for a month and my other products took over.
How many hours does it take to run this business per week?