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$80,000USD
  • Avg. Revenue /month
    $612USD
  • Avg. Sessions /month909
  • Avg. Profit /month
    $24,000USD
  • Inventory value
    $140,000USD
Description

General description

FRENCH FASHION FOR ALL OCCASIONS A prêt-à-porter brand, woven from a life of travel, authenticity, and diversity, designed with simplicity and grace, sewn with passion and expertise. A brand that is connected, inventive, contemporary, human, inspired by the diverse styles and cultures that encompass it. A brand that is effervescent, forward-looking, and refined in its modernity. French Allure is infused with the artistic soul of Paris and the innovative heart of Hong Kong. Our goal is to provide women with fashionable options of the highest quality at an accessible price point. Affordable luxury creations that are informed by the catwalk but designed for every day. Offering the customer elegance without hassle; a look all her own, without having to overthink. Clothing that adapts to both wearer and setting; clothing that is stylish, comfortable, and truly made for the modern woman. French Allure delivers timeless French fashion for all occasions.

Why should someone buy this store?

French Allure collections are infused with the artistic soul of Paris and the innovative heart of Hong Kong. Our clothes provide women with fashionable options of the highest quality at an accessible price point. The range of clothes is from HKD 150 - 500. These affordable luxury creations are informed by the catwalk but designed for every day- clothing that is stylish, comfortable, and truly made for the modern woman. French Allure delivers timeless French fashion for all occasions.

How can the future owner improve the business?

Continue to drive engagement through social media marketing, facebook ads have worked in the past. Also, exclusive collections were sold through 3rd party online stores such as Zalora, Net a Porter which boosted sales.

What work have you put into the store?

Everything! From designing and producing the collections to marketing materials like brochures, presentations, product and feature shoots, influencer marketing, participating in pop-up stores and bazaars. Speaking at forums, exhibiting the new collections on the catwalk, email marketing and campaigns along with social media promotions.
Time to run this business: approximately 22 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $612USD
  • Avg. Sessions /month909
  • Avg. Profit /month
    $24,000USD
  • Inventory value
    $140,000USD
  • Profit Margin35%
  • Avg. Sales /month50
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$15,304USD
Total traffic
22,738Sessions
Expenses
  • Shopify plan
    $150USD
    /month
  • Inventory warehouse
    $100USD
    /month
Sale Includes
  • Physical inventory

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Social followers7,263subscribers
MT

Mei T.

Running this business for about 2 years
Having spent several years independently laying her own aesthetic foundations, Mei Ling graduated from the esteemed fashion school ESMOD in 2007. Half-French and half-Chinese, Mei Ling draws inspiration from both of her worlds, infusing timeless French chic with a uniquely Asian penchant for bold, modern experimentation. In October 2016, her years of collaboration with international retailers and top creatives culminated in the launch of her own brand: French Allure.
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