FromNicLove began very much by accident when a friend spotted my work and insisted I go on Not On The High Street. I started making custom made eyelashes, for which this later won me best beauty product of the year for NOTHS. After this I felt that I really had a product people wanted to buy and beloved in. From this I expanded our product line and wanted to create a business that sold and handmade products from the UK and that were vegan friendly. With this our story and following grew. Generating a much loved following of MUA’s, jewellery lovers and an bloggers. Our goal was to get on board as many bloggers and MUA’s as possible. So, we began to send out packs, newsletters, competitions and regular Info about new products to create a buzz around what we were selling. Although the market is rather saturated with similar products, we always found a way to be different and make something that know one else was doing. Packaging and details are key. Our customers keep coming back. We have a following of over 10k and are still growing. FromNicLove has been wholesaling since the beginning and some of our biggest business comes from our contact list such as Dolls Kill, Selfridges, Free People and many boutiques around the world.
Financials and traffic
Revenue comes from Etsy, NOTHS, Festival Fashion, Shopify, markets and wholesale orders.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
FromNicLove has masses of potential. It needs someone with a love for detail and their customers to drive it forward. With generation from indie markets, trade shows and an array of festivals under its belt, with the right team this company could go really far.
How can the future owner improve the business?
Product development, social media and regular photo shoots are key. Always being up with the latest trends and getting the products seen and in magazines. A regular blog would really help alongside a team of dedicated interns.
What work have you put into the store?
The work put into this business is phenomenal. The ground work is all there, from social media following, great photography, huge following, innovative and interesting designs and products and a list of contacts for trade and future shows.
How many hours does it take to run this business per week?
I can’t say how sad I am to see this go, but it’s important to me that it goes to the right person who can really invest the time in making this business huge! I’m selling this because I am starting a family and couldn’t find anyone to go into business with. Please do ask any questions and feel free to get in touch.