All prices in USD
  • Avg. revenue /month
    $35,234
  • Avg. sessions /month28,497
  • Avg. profit /month
    $8,116

Business Story

Why this business was started

There is a massive gap in the market for tooth cleaners which are affordable for the every day person to use. Dentist prices run into the hundreds and are just not accessible for most people. The cleaner does an excellent job of filling that gap. Also during the global pandemic most dentists are shut and so customers can’t go and get their teeth cleaned. Therefore the product has been extremely popular and continues to be.

The reason of selling this business

Despite the fact that this product is selling extremely well, I have other personal responsibilities which have come up for me over the last couple of months and do not have the time I would like into this anymore.

What's involved in running this business

The main tasks are -

Social media advertising - main area of revenue generation Customer service - fulfilling orders and dealing with customer questions Liaising with supplier - who is an extremely good and trust worthy supplier - to buy products

Tasks which are not daily but are important - Brand development - continuous improvement of branding and upgrading the site

This business was founded: 5 months ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $35,234
    Verified
  • Avg. sessions /month28,497Verified
  • Avg. profit /month
    $8,116
  • Profit Margin23%
  • Avg. sales /month875
Other details about profit: The company profit figures above are significantly understating our operation during our 2.2 months of 'live' business. Unfortunately Shopify's systems do not account for when a business is actually 'live' (i.e. selling to customers), versus when a business opens a Shopify account. The more accurate figures for Average Monthly Profit is c.$12,000 and Average Monthly Orders is c.1750. Our 'live' operations where for 2 / 2.2months. Whereas the lower figures which underestimate our figures show operations over 4 months (4 months is when we opened our Shopify account). Profit is really dependent upon the advertising and in particular social media advertising. This is the same for all e-commerce businesses. Profit margins can be extremely high if you have good quality advertisements and use the facebook ad manager well.
Total revenue
  • $140,936
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 113,991Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $33
      /year
    • Email marketing, social proofing and sales generators
      $200
      /month
    • Social media (this depends on your budget)
      $20,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will provide everything that is on the site and that I have which is Future Smile branding via whatever transfer is best for the new owner.
    • Personal support after sale

      I am happy to provide personal support for up to 30 days. I have the time to train the new owners on all of the different aspects of running and growing the business.
    • Domain

    • Product photos

      I will provide everything that is on the site and that I have which is Future Smile branding via whatever transfer is best for the new owner.
    • Social media

      Total followers9,000subscribers
    • Suppliers

      I can't stress the importance of finding a good supplier for these e-commerce shops. I have an extremely good supplier for the products in China who speaks fluent english and is very personable. The supplier will also source other products for you if you find them elsewhere. I have tested many suppliers but this one is by far the best.
    • Mailing List

      4,033subscribers

    Seller‘s Advice

    How to grow this business

    I would split the next 5 years into short term (within a month), medium term (within 12 months) and longer term ( within 5 years).

    Short term - Bring in a Virtual Assistant in order to manage the back office customer service and orders system. These are very easy to pick-up on Fiver and would free the owner up to focus on the strategic operations of the business.

    Medium term - Introduce a subscription service for products in order to generate contractual return from customers. This is a potentially very lucrative avenue to pursue as it requires very minimal advertising outlays.

    Utilise influencer marketing as well as the current facebook marketing.

    Longer term - Keep the products fresh and innovative - continue to look for new products in the market along the same lines as the current product and new up-sell products in order to build on the current catalogue.

    Bring products into the biggest selling countries and build fulfilment warehouses in order to offer next day delivery.

    Build a very solid brand image and social media presence with the aim of scaling the company to something like Hi Smile.

    Skills to have

    The new owner would not need any specific skills other than a passion for selling products through an e-commerce platform in order to make money.

    Everything can be learned on the job and I would suggest any owner look to outsource areas they do not feel comfortable with - so they can concentrate on managing the overall business. Outsourcing is very simple to do with Fiver.

    Skills that are useful are - Social media market - facebook and instagram marketing experience Dealing with customer service - emailing customers Some concept of branding - in order to keep the text and images fresh for the store.

    SC
    Sean C.Current store owner
    My name is Sean Crowther, I have 15 years of business industry experience across marketing, finance and operations management. I have a degree and advanced qualifications in business and finance. I have really enjoyed running e-commerce stores and have loved running this one in particular. I have quite a few different stores but this has been the most successful in the shortest amount of time.

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