Future Smile

There is a massive gap in the market for tooth cleaners which are affordable for the every day person to use. Dentist prices run into the hundreds and are just not accessible for most people. The cleaner does an excellent job of filling that gap. Also during the global pandemic most dentists are shut and so customers can’t go and get their teeth cleaned. Therefore the product has been extremely popular and continues to be.

We have had two other stores that we have scaled up and become very successful and we simply don't have the time to run this store aswell.

The main tasks are -

Social media advertising - main area of revenue generation Customer service - fulfilling orders and dealing with customer questions Liaising with supplier - who is an extremely good and trust worthy supplier - to buy products

Tasks which are not daily but are important - Brand development - continuous improvement of branding and upgrading the site

I would split the next 5 years into short term (within a month), medium term (within 12 months) and longer term ( within 5 years).

Short term - Bring in a Virtual Assistant in order to manage the back office customer service and orders system. These are very easy to pick-up on Fiver and would free the owner up to focus on the strategic operations of the business.

Medium term - Introduce a subscription service for products in order to generate contractual return from customers. This is a potentially very lucrative avenue to pursue as it requires very minimal advertising outlays.

Utilise influencer marketing as well as facebook and tik tok marketing.

Longer term - Keep the products fresh and innovative - continue to look for new products in the market along the same lines as the current product and new up-sell products in order to build on the current catalogue.

Bring products into the biggest selling countries and build fulfilment warehouses in order to offer next day delivery.

Build a very solid brand image and social media presence with the aim of scaling the company to something like Hi Smile

The new owner would not need any specific skills other than a passion for selling products through an e-commerce platform in order to make money.

Everything can be learned on the job and I would suggest any owner look to outsource areas they do not feel comfortable with - so they can concentrate on managing the overall business. Outsourcing is very simple to do with Fiver.

Skills that are useful are - Social media market - facebook and instagram marketing experience Dealing with customer service - emailing customers Some concept of branding - in order to keep the text and images fresh for the store.