All prices in USD
  • Avg. revenue /month
    $156
  • Avg. sessions /month712
  • Avg. profit /month
    $109
  • Inventory value
    $3,849

Business Story

Why this business was started

I started Fyrian to 'learn the ropes' of starting and running a small business. I have since achieved this aim.

The reason of selling this business

Fyrian is a good business and great brand. Each unit sold makes a healthy profit and is already leading a clear and growing niche - high quality men's candles. You can see Fyrian lists on the first page of Google for search terms with high purchase intent, i.e. 'mens candles'

Moreover, Fyrian is a multi-channel business, selling through Shopify, wholesale and other marketplaces. Sales data represents Shopify only, does not cover the additional sources. Happy to provide evidence of this.

So why sell?

I work full-time and am at a stage of my life where I need to prioritise stable projects and career trajectory over entrepreneurship. I'm happy to provide more colour if you are interested in a serious conversation about buying Fyrian.

What's involved in running this business

  • Supply chain management, e.g. buying stock from suppliers
  • Finance, e.g. Xero and taxation requirements of any business
  • Online marketing and partnerships, e.g. ads and marketplace partnerships
  • Fulfilment: pick and packing (I'd advise you to outsource this and move to 3PL as orders grow)
This business was founded: about 2 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $156
    Verified
  • Avg. sessions /month712Verified
  • Avg. profit /month
    $109
  • Inventory value
    $3,849
  • Profit Margin70%
  • Avg. sales /month16
Other details about profit: Actual profit is higher than what is shown above as Fyrian is a multi-channel business that sells through wholesale and other high-quality online marketplaces. The above 70% profit margin represents the per unit profit when costs are deducted from revenue based on Fyrian website sales. Wholesale orders, while larger in quantity, have a different profit profile, closer to 43% profit margin per product. Approximately 8 orders online, and a further 8 through wholesale/marketplaces per month. If you choose to take on additional variable costs, such as Facebook advertising for example, this will of course impact the profit per product as expenses will increase.
Total revenue
  • $3,889
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 17,812Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $8
      /year
    • MailChimp
      $9
      /month
    • Facebook & Instagram
      $10
      /month
    • Insurance
      $46
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I can send over all files in different formats
    • Personal support after sale

      I will provide consultancy on all aspects of the business up to one month after the sale.
    • Domain

    • Product photos

      I can send over files in different sizes and quality
    • Social media

      Total followers440subscribers
    • Suppliers

      I have relationships with all key suppliers and I would be happy to introduce, and/or provide details. Buyers preference.
    • Mailing List

      132subscribers

    Seller‘s Advice

    How to grow this business

    1. Partnerships with marketplaces and wholesale distributors
    2. Global expansion - tapping into APAC region
    3. Adding new scent based products to the portfolio, e.g. diffusers
    4. Marketing - scent based marketing to allow customers to sample fragrances at low cost
    5. A focus on B2B and high quality marketplaces - the nature of this product lends itself to gifting marketplaces and retailers that can physically showcase the product

    Skills to have

    At this stage of development, online marketing and partnership enablement will be key. The product development of designing a bespoke candle has already been done.

    Share

    DS
    DANIEL S.Current store owner
    My name is Daniel and I live in Sydney, Australia. I am the founder and owner of Fyrian candles. I stumbled upon the concept for Fyrian years ago when I recognised that there wasn't a high-quality range of candles available for men. Furthermore, not all personal tastes are drawn to the delicate glassware seen in many candle ranges. Please feel free to send over any enquiries regarding Fyrian on info@fyrianbrand.com

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