All prices in USD
  • Avg. revenue /month
    $9,368
  • Avg. sessions /month20,142
  • Avg. profit /month
    $3,000

Business Story

Why this business was started

I came across this product and I was immediately enthusiastic about it. I started my research and saw there was almost no competition, there were only a few stores but the site itself just didn't look professional and the ads they were running was off bad quality, so that were 2 big things I thought I could really improve on. There were 2 stores who branded the product, they were out there for a few years, but they sold the glasses for a way higher price so I figured that I could sell the glasses at way lower price and still make a decent profit margin.

I researched what people were saying about the glasses and there were many positive comments on it however there was also a discussion between the glasses and if you couldn't just use a blue light filter on your screen/monitor. I looked more into it and I asked my friend (who is an optician) about it. Blue light filters make the screen look warmer, but it doesn't tone down it's intensity. The gamer glasses also known as blue light blocking glasses, really do block out the harmful light coming from your screen and will prevent longterm damage and will also fight short term side effects. Our world isn't in use of such screens with blue light in it for long so we don't realize the long term effects of it, because it can be very damaging on the longterm. At this moment the glasses we sell is the best solution for people who make use of screens like a computer, mobile device or TV.

It's a product for a really broad audience, everyone could use it, but I decided to narrow it down to the gaming niche because I am into gaming myself which makes it really enjoyable to work on a store like this and connect with the people who are also into gaming. this is just the best audience for this particular product, everyone in the gaming niche is a potential buyer, because they all use a screen where the blue light is coming from and they usually looking at a screen for way longer than the average person.

The reason of selling this business

Currently I am running multiple stores which are doing bigger volumes but I want to focus on my main store and build a big brand from that. By selling this store I can increase my capital to put in my main business and I also have more time to focus on that.

What's involved in running this business

It's a drop shipping business, this means that you have no inventory, if the product is bought on your store you purchase it from the supplier and they will immediately send it to the customer. the benefits of a drop shipping business you don't have to worry about : - Managing or paying for a warehouse - Packing and shipping your orders - Tracking inventory for accounting reasons - Handling returns and inbound shipments - Continually ordering products and managing stock level

A big part of running the business is advertising. I mainly ran Facebook ads on Facebook and Instagram most of the target audience is on these platforms. The type of advertising I recommend to add is influencers on Instagram, look for game related pages with many followers you can hit a big size of the right audience quickly. Also people who make game video's on YouTube and people who stream games on Twitch are a great way to get to the right type of audience. The keywords ''blue light glasses'' and ''gamer glasses'' are in a uptrend on google which means that a growing number of people are searching for these terms on google, you can do SEO marketing and Google ads to lead people searching for these terms to your site.

This business was founded: 5 months ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,368
    Verified
  • Avg. sessions /month20,142Verified
  • Avg. profit /month
    $3,000
  • Profit Margin24%
  • Avg. sales /month570
Other details about profit: I mainly get sales through Facebook ads, other from that organic sales through abandoned checkouts app.
Total revenue
  • $37,473
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 80,570Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $13
      /year
    • Apps
      $42
      /month
    • Facebook
      $5,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The Logo, social media accounts on Facebook, Instagram, the facebook pixel and ad account, the Shopify login details and the complete business will be transferred. The buyer will have access to me on Skype to discuss everything so they are happy with the purchase. I will personally help the buyer to the entire business is transferred.
    • Personal support after sale

      The buyer can add me on Skype and I will answer all his questions. I will provide assistance for 1 month. We can hop on calls on Skype and I will help with everything you want to know. We will go through everything on Shopify and teach how the Oberlo fulfillment app works, I will share the Facebook ad account and explain which strategy I used for the ads. Basically I will break down from start to end how I did everything so the buyer knows the history as well.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers2,300subscribers
    • Suppliers

      Not Included
    • Mailing List

      2,750subscribers

    Seller‘s Advice

    How to grow this business

    Although every product does sell very well. We only sell 14 different glasses, but there are so much more blue light blocking glasses let alone other game related products. We also sell worldwide at the moment, so you could narrow down to anywhere else, the data is there. There are also many more opportunities to drive traffic from, I only focused on Facebook ads so far.

    Skills to have

    Knowing the basics of facebook ads are useful but not necessary, you can also let someone do it for you or I can teach you easily in the first month.

    Share

    JS
    Jelmer S.Current store owner
    I am an entrepreneur who is into E-commerce for 3 years. I've been doing multiple platforms within E-commerce such as Amazon FBA and trading in my own country but I mainly focus on Shopify now where I make & sell stores.

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