All prices in USD
  • Avg. revenue /month
    $7,331
  • Avg. sessions /month7,942
  • Avg. profit /month
    $5,000

Business Story

Why this business was started

We started Gem & Co as a hobby while I was serving part-time and attending university full-time. I made a friendship necklace, wore it to work and it immediately got attention. When I decided to go on vacation to Australia in my final year I could not run my business. I couldn't make the necklaces and I couldn't ship them. From there, we researched manufacturers and began working on our strengths: marketing. We leveraged Instagram to grow a worldwide customer base and cult-like following.

The reason of selling this business

We started a marketing agency, [REDACTED], that took off and we don't have the time or want to invest the resources in scaling GEM to 7-Figures.

What's involved in running this business

One VA can handle 95% of the daily operations. This is typically $5-6/hr and I could see taking no more than 4-6 hours daily. We have an online educational platform that we use to educate VA's in their role. Currently our VA's work under the holding company and not specifically this brand. When it comes time to sell this business to you, we will happily help source a VA, educate and ensure they are confident in their daily duties, which includes:

  • Order Fulfillment
  • Customer Service
  • Supplier Relations
  • Adding New Products
  • Responding to Instagram Direct Messages
  • Scheduling Social Media Content via Later (Scheduling App) --> Instagram & Pinterest
This business was founded: almost 4 years ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,331
    Verified
  • Avg. sessions /month7,942Verified
  • Avg. profit /month
    $5,000
  • Profit Margin50%
  • Avg. sales /month350
Other details about profit: All revenue generated is on Shopify.
Total revenue
  • $337,208
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 365,339Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $800
      /month
    • Domain
      $20
      /year
    • Shopify Apps & Programs
      $300
      /month
    • Facebook Ads (Retargeting mainly)
      $750
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo & Brand Assets transferred via Google Drive: • Banner Images • Photoshoot Content • Social Media Accounts • User Generated Content (#UGC)
    • Personal support after sale

      Yes. We will help the buyer higher and educate a Virtual Assistant along with support the new owner in managing their business. We also have an online educational platform as well as strategies, slideshows and docs specific to the business. In Summary: • Up to 4 Weeks On-Going Support • Phone Call or Video Call • Access to Online Educational Training Platform • Help Hire & Educate Virtual Assistant
    • Domain

    • Product photos

      Transferred Via Google Drive or Kept Uploaded on Shopify, this also includes photoshoot content and #ugc (user generated content)
    • Social media

      Total followers165,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      25,000subscribers

    Seller‘s Advice

    How to grow this business

    To grow this business, I would:

    • Hire a dedicated social media manager • Hire a facebook ad expert • Make GEM omnichannel present • Invest in Influencer Paid Posts & YouTube Creators • Order from 1688.com, Ship to 3PL in Guangzhou & reduce COGS by 15% (We have all the details in-place)

    Skills to have

    This business is for you if you:

    • Have experience scaling eCommerce stores • Are knowledgable in Facebook Ads • Have capital to invest in inventory • Own a larger holding company or fashion boutique

    Share

    GC
    Gem C.Current store owner
    Fashion-forward jewelry company. We hold zero inventory–our Shopify store utilizes dropshipping. We leverage Instagram Marketing, Nano Influencers, and Facebook Retargeting Ads. Fulfillment, Customer Service, Community Management and Post Scheduling is outsourced to a VA (Virtual Assistant). Requires minimal effort to maintain besides uploading new products (can be outsourced to VA) and managing the brand's social media.

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