All prices in USD
$90,000
  • Avg. revenue /month
    $3,949
  • Avg. sessions /month3,685
  • Avg. profit /month
    $1,600
  • Inventory value
    $1

Business Story

Why this business was started

Being in and out of China, I noticed there were amazing beauty tools and accessories that just weren’t making it to the States. Most companies want to buy low and sell high but forget the value of investing in a high-quality product. That's how the Limelight Selfie Ring Light came about!

The reason of selling this business

I've built this brand for 3 years and it is now growing exponentially. I am confident that our tanning product is the BEST on the market. My goal was to get the product into a major retail chain and I've done that with Macy's. I am ready to focus on my product development business and offer GITL to a buyer who has the time to continue growing the brand. I only have about 5 hours per week to spend on it.

What's involved in running this business

I've primarily been selling product via Instagram so a big part of the business is finding and working with influencers to post about the product and then fulfilling the orders. I still fill the orders out of my home!

This business was founded: about 4 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,949
    Verified
  • Avg. sessions /month3,685Verified
  • Avg. profit /month
    $1,600
  • Inventory value
    $1
  • Profit Margin30%
  • Avg. sales /month134
Other details about profit: Sales through Amazon and ipsy come through Shopify. All revenue is reported in store performance.
Total revenue
  • $193,478
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 180,565Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $15
      /year
    • Software & Paid Apps
      $54
      /month
    • Instagram
      $1,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      100% of banner images, social media cover photos, advertisement graphics, etc. will be transferred.

    • Personal support after sale

      I will provide in detail training over the phone. I will also provide recorded video training to train employees. Of course, I am here to help with anything additional you may need. I will be available via phone, text, and email for 6 months after sale.

    • Domain

    • Product photos

      Professional images with confetti background (also contact name of photographer for future photos) will be transferred.

    • Social media

      Total followers38,400subscribers

    • Suppliers

      I will absolutely transfer all supplier relationships.

    • Mailing List

      6,000subscribers

    Seller‘s Advice

    How to grow this business

    I love the idea of creating a tanning extender lotion or even a spray version of our self-tanner. My tanning formula supplier can create any new products along these lines!

    Skills to have

    Instagram and influencer marketing

    Share

    LH
    Lindsay H.Current store owner
    Hi there! I went to Harvard and graduated from Washington University in St. Louis, earning a triple major in Mandarin Chinese, international business, and marketing. In addition to GITL, I also own a product sourcing company that connects companies in the US to factories overseas. I've lived in China and traveled to 60 countries!

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